Roadside Billboard Advertising

Consumers are increasingly on the road and with the typical U.S. adult driving an average of 144 miles per week, roadside billboard advertising is more relevant than ever. At Clear Channel Outdoor (CCO), we offer advertisers ways to reach these consumers at scale, unintrusively and exactly where they are.

^{Source: Scarborough, USA, 2022; OAAA, The Harris Poll, 2022}

Billboards are more relevant than ever

Billboard advertising provides consumers with the meaningful, relevant, and unintrusive ad experience they’ve come to prefer. Not only this, roadside billboard advertising also provides creative storytelling at scale, and coupled with CCO’s nationwide coverage and dynamic creative capabilities—both in print and digital displays—we can offer advertisers expanded reach that impacts business results.

^{Source: OAAA/comScore, 2022; OAAA, Morning Consult, 2022}

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Get more with CCO's billboard advertising on US roadways

web targeting and geo location with CCO, Market in Motion

More coverage

Our network of 70K+ billboard displays in 29 roadside markets reaches over 122MM people on U.S. roadways each month.

OOH billboard icon, CCO Digital Influence

More creativity

OOH provides one of the largest and most impactful creative canvases in advertising, and with our award-winning creative teams, you can bring your ideas to life.

More consumer action

Billboard advertising gets more attention and favorability compared to digital media, while also driving more online and in-person action.

^{Source: OAAA, Morning Consult, 2023; OAAA, The Harris Poll, 2022}

Discover our opportunities with Printed and Digital Billboards

We offer printed and digital roadside billboard inventory in a variety of formats and display types. Printed OOH offers advertisers 100% share of voice, and can also be scaled and combined with digital displays to effectively target many audiences. Printed displays like Posters and Premiere Panels also have the potential to reach smaller communities and neighborhoods. On the other hand, Digital Billboards offer advertisers speed to market and a brand safe advertising medium with flexible messaging. Our digital displays also offer programmatic buying options as well as dynamic creative capabilities like conditional triggers, live updates, social integration, and Roadblocks.

Explore Roadside Media

Our creative advertising capabilities puts your brand in the spotlight

Billboard advertising is measurable with CCO RADAR

CCO RADAR, our proprietary data solution, helps you reach the right audiences, achieve your goals, and measure the impact of your roadside billboard campaigns, unlocking the power of OOH. By leveraging aggregated and/or anonymous mobile location data in a privacy-compliant manner, our RADAR solutions help advertisers understand where people go and what they do in the real world, and the role that OOH advertising plays in influencing their attitudes and behaviors. Discover RADAR in action with our library of over 100 case studies.

Explore CCO RADAR

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Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.

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