Consumers are increasingly on the road and with the typical U.S. adult driving an average of 144 miles per week, roadside billboard advertising is more relevant than ever. At Clear Channel Outdoor (CCO), we offer advertisers ways to reach these consumers at scale, unintrusively and exactly where they are.
Source: Scarborough, USA, 2022; OAAA, The Harris Poll, 2022
Billboard advertising provides consumers with the meaningful, relevant, and unintrusive ad experience they’ve come to prefer. Not only this, roadside billboard advertising also provides creative storytelling at scale, and coupled with CCO’s nationwide coverage and dynamic creative capabilities—both in print and digital displays—we can offer advertisers expanded reach that impacts business results.
Source: OAAA/comScore, 2022; OAAA, Morning Consult, 2022
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Source: OAAA, Morning Consult, 2023; OAAA, The Harris Poll, 2022
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