Baltimore/Washington Int’l.Thurgood Marshall Airport (BWI)
BWI is ranked #10 Best Airport in the U.S. by Condé Nast Traveler, and it’s the largest of the three airports serving the Washington-Baltimore metro area. BWI welcoming more than 26MM annual travels, BWI offers a gateway to the city of Baltimore, a top-tier vacation destination owing to its rich history and spectacular seafood scene. At BWI, Clear Channel Outdoor (CCO) provides marketers a variety of high-visibility advertising opportunities to reach a diverse and upscale audience of travelers.
Source: Airport Council International Preliminary Report, 2023; ForwardKeys Nexus; Condé Nast Traveler, 2022; Baltimore.org; thrillist.com, 2023
Airport/Demo info
With a variety of media solutions and an immersive environment primed for engagement, BWI offers effective advertising opportunities for marketers to deliver global, national, or local brand messages to a desirable and geographically diverse audience. Reach nearly 26MM annual travelers with an average income of $127K per year, with 59% ranging in age from 25 to 54. What’s more, BWI frequent flyers over-index as recipients of higher education, and in holding roles as consequential decision-makers for various businesses. And since they average five round trips per year, advertising at BWI provides an impactful way to engage travelers as they journey to and from their destinations. Learn more about our BWI offerings by downloading our Market Profile.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Nielsen Scarborough, 2022
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Travelers
BWI airport serves more than 26MM passengers annually and delivers over 73.3MM annual impressions. The main industries attracting business and leisure travelers to the market include cybersecurity, healthcare and life sciences, information technology, logistics, manufacturing, agriculture, higher education, defense technology, and tourism.
Flights
At BWI, more than 36 airlines dispatch 700 domestic and international flights daily to more than 75 cities nonstop, with Southwest being the main carrier. As airport traffic soars, dwell time increases. Marketers can leverage that longer exposure time to connect with travelers in a premium advertising environment, as they arrive and depart the birthplace of the country’s National Anthem.
Media
CCO offers myriad innovative advertising opportunities at BWI for marketers to reach their target audience via our digital networks and our printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media provide unlimited creative options, enabling marketers to tell compelling brand stories at scale, that are timely, relevant, and memorable.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Greater Baltimore, 2022; Baltimore/Washington International Thurgood Marshall Airport, 2022
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Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; U.S. Census Estimates 2022; Scarborough Release 1, 2022; Geopath OOH Ratings, 2022
Clear Channel OutdoorBaltimore/Washington International Thurgood Marshall Airport
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, creatives, and marketers are ready to help with market research, competitive analysis, ideation, and campaign planning. Just complete the form to contact us.