From Inner Harbor to Fort McHenry to Mt. Vernon Place, Baltimore is a popular destination attracting visitors from around the world. Home to energized sports fans and major stadiums, exceptional healthcare systems and thriving tech and bioscience companies, Baltimore continues to attract top talent from across the U.S. and the globe. Whether they’re driving, walking, or flying, we can help you reach consumers with exclusive billboard advertising opportunities in Baltimore.
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Source: Greater Baltimore
Clear Channel Outdoor (CCO) billboards reach 99% of adults 18+ weekly, delivering 132MM impressions in Baltimore. As the exclusive provider of posters in most counties, we have displays across six counties, making us an out-of-home (OOH) advertising leader in the market.
As the dominant digital OOH (DOOH) provider, we reach 88% of adults 18+ in the DMA weekly with over 23MM impressions. Our programmatic offerings and dynamic capabilities help advertisers activate quickly across our billboards.
In the past week, 90% of local adults drove or carpooled, with 23% traveling 200+ miles. Last year, commuters spent an average of 43 minutes traveling to work round-trip. In addition, Baltimore/Washington International Thurgood Marshall Airport (BWI) serves over 26MM passengers annually, offering high-impact opportunities to reach consumers on the move.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; U.S. Census Estimates 2022; Scarborough Release 1, 2022; Geopath OOH Ratings, 2022; Airports Council International, 2019
Baltimore is the 27th-largest U.S. media market spanning across six counties. With a population of more than 2MM, this highly desirable market draws in visitors with major attractions, like Inner Harbor and Fort McHenry. Baltimore’s population includes 28% African American, 6% Hispanic, and 6% Asian, and is the #12 African American DMA in the U.S. On average, households own two cars and have a median income of over $110K. Of this diverse population, 63% are college-educated and 62% are employed. A single OOH campaign buy in Baltimore can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: U.S. Census Estimates, 2022; Scarborough Release 1, 2022
Our OOH advertising network provides concentrated coverage in the highest traffic areas of the Baltimore market, from the Pennsylvania border down to the state’s capital, Annapolis, as well as Baltimore/Washington International Thurgood Marshall Airport and one private jet terminal. As the dominant DOOH provider in the market and the exclusive provider of posters in most counties, we’re poised to help advertisers captivate their consumers in ways that deliver more value and impact. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Baltimore to reach your desired audience.
Among the top large-sized airports in the U.S., BWI welcomes more than 26MM annual passengers, including affluent consumers and decision makers who are spending more time than ever in airports. With a wide array of airport advertising opportunities, we provide the highest-quality representation of your brand’s messaging that effectively engages your target audience in this captive environment.
Source: Airports Council International, 2019 and 2022
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
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