Boston
Boston, the tenth-largest U.S. media market, has a thriving economy driven by education, healthcare, financial services, and life sciences. With a blend of historic culture and emerging technology, Boston is ranked as the second-best city to work in, making it a prime roadside and airport advertising location to engage consumers, from major league sports fans to on-the-go commuters and frequent flyers.
Source: Nielsen DMA Rank, 2022; US Census Estimates, 2022; Glassdoor, 2022
DMA/Demo info
Boston is the tenth-largest media market in the U.S. Home to more than 5.4MM residents, Boston has a population breakdown that includes 77% White, 11% Hispanic/Latino, 7% African American, and 7% Asian. Boasting a diverse economy, this highly desirable market is more educated and high earning than average. On average, households have a median income of more than $128K and own two cars. In addition, 68% of the population is college educated and 64% is employed. A single outdoor advertising buy in Boston can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: US Census Estimates, 2022; Scarborough Release 1, 2022
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 90% of adults 18+ weekly with 167MM+ impressions in Boston. With over 1,350 displays across seven counties, our bulletin coverage includes exclusive out-of-home (OOH) advertising opportunities at South Station, Boston’s busiest transit hub.
Digital influence
We’re the dominant digital OOH (DOOH) provider with more than 60 digital billboards, reaching 68% of adults 18+ in the DMA weekly. Our programmatic offerings and dynamic capabilities help advertisers activate quickly across our billboards.
Market in motion
Boston is a commuter city where 88% of local adults drove or carpooled in the past week, and 24% traveled 200+ miles. Last year, commuters spent an average of 42 minutes traveling to work round-trip. Home to the largest transit hub in New England, Boston is a premier destination to reach audiences on the move. At Manchester-Boston Regional Airport, advertisers can reach 1.7MM+ passengers annually, delivering over 400K impressions per month.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Scarborough Release 1, 2022; Geopath OOH Ratings, 2021; Airports Council International, 2019
Our coverage
With concentrated billboard coverage in the highest traffic areas of Boston, we can help your brand stand out to consumers whether they’re driving on major highways and surface streets, commuting via South Station, or flying through Manchester-Boston Regional Airport (MHT) and two private jet terminals. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Boston to reach your desired audience.
Boston South Station
When a big brand moment is required, we can give you the largest transportation hub in New England. Serving thousands of local and out-of-town commuters every day, Boston South Station offers brands a unique environment to deliver their messages to hard-to-reach audiences during dwell time. With prime coverage that extends to the center of Boston’s bustling Financial and Seaport Districts, we can help you make more of an impact on consumers through this premier advertising venue.
Manchester-Boston Regional Airport (MHT)
Named a Top 10 Small Domestic Airport, Manchester-Boston Regional Airport sees over 1.7MM passengers annually, delivering over 400K impressions per month. Reach your target audience through the highest-quality representation of your brand’s messaging. With opportunities spanning from digital to printed and even experiential exhibits, MHT is an ideal environment for your customers to interact with your brand.
Source: Travel + Leisure; Airports Council International, 2019
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Boston?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Boston that allows your message to reach your target audience directly where they are. This inventory includes
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Premiere Squares
- Posters
- Boston South Station
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorBoston
To report any damages or other issues with our advertising structures, contact (781) 438-8880.
Rick Waechter
Branch President
Anthony Merullo
VP, Sales
Chris Artman
VP, Real Estate & Public Affairs
John Moyer
SVP, Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
Kyle Huddle
VP, Sales, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.