MDW airport serves nearly 22MM passengers annually, delivering more than 61.7MM annual impressions. The main industries drawing business flyers and tourist to the market include business and professional services, the food industry, life sciences, manufacturing, technology, transportation, and distribution and logistics.
This international airport connects to over 89 nonstop destinations across more than seven airlines, with Southwest being the main carrier. Soaring airport traffic means longer dwell time. Marketers can leverage that longer exposure time to connect with travelers in a premium advertising environment, as they arrive and depart a gateway to the Windy City, home of the iconic Wrigley Field.
CCO provides myriad advertising opportunities at MDW airport for brands to reach their target audience via our digital networks and our printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media offer unlimited creative options for marketers to tell compelling brand stories that are timely, relevant, and memorable.
With a variety of media options and an environment primed for engagement, MDW offers effective advertising opportunities for marketers to deliver global, national, or local brand messages to a desirable and geographically diverse audience. Reach nearly 22MM annual travelers with an average income of $134K per year, and 57% ranging in age from 25 to 54. What’s more, MDW frequent flyers over-index as recipients of higher education, and an impressive amount of those travelers over-index in holding roles as consequential decision-makers for various businesses. And since they average six round trips per year, advertising at MDW provides an impactful way to engage travelers as they journey to and from their destinations.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Chicago Midway International Airport, 2022
Jon Abeln
VP, Airport Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
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