As the third-largest media market in the nation, Chicago is known for its architecture design, food, and cultural gems, making it a popular destination among tourists. Engage consumers with billboard and airport advertising throughout the Windy City as well as the Magnificent Mile—one of the most famous shopping areas in the world, home to stores, restaurants, and attractions.
Source: OAAA Nielsen DMA Ranking Report, 2021
Clear Channel Outdoor (CCO) billboards reach 92% of adults 18+ weekly with 350MM impressions in Chicago. With over 5,600 displays covering 13 counties, our bulletins cover all major interstates as well as Chicago’s commuter rail lines, which carry more than 90K passengers daily.
As the dominant digital out-of-home (DOOH) provider in Chicago, we provide opportunities with more than 70 displays, reaching 28% of adults 18+ weekly with nearly 13MM impressions. Our programmatic offerings, along with our dynamic capabilities, help advertisers activate quickly and efficiently on roadside billboards and the airport.
Chicago is a city on the move with 79% of adult residents driving or carpooling in the past week, traveling 125+ miles. Chicagoans spent 155 hours in traffic this year, which is nearly a 50% increase from the previous year. Additionally, over 90MM domestic travelers fly through Midway International and O'Hare International airports annually.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Metra Ridership Report, 2021; Census Estimates, 2021; OAAA Nielsen DMA Ranking Report, 2021; Scarborough Release 2, 2021; 2022 INRIX Global Traffic Scorecard, 2023; Airports Council International, 2019
Airports: Connect with a captive audience of decision makers traveling for business and leisure at Chicago Midway Airport (MDW) and Chicago O’Hare International Airport (ORD) with digital networks that provide airport-wide coverage.
Chicago, the third-largest U.S. media market, covers all of Chicago metro and surrounding areas. The racial and ethnic population is made up of 22% Hispanic, 16% African American, and 7% Asian residents. Additionally, this market is home to more than 35 ethnically diverse neighborhoods. Chicago is more educated and higher earning than average, with a median household income of nearly $106K. The median age is around 38, with 44% of the population college educated and 63% employed. A single Chicago buy can reach multiple audiences—or just the audience you’re looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: OAAA Nielsen DMA Ranking Report, 2021; Scarborough Release 1, 2021
We can help you reach consumers throughout Chicago via commuter rails, major interstates, and surface streets with billboards, as well as through airport advertising at Chicago’s Midway International, O'Hare International, and five private jet terminals. With a coverage that encompasses 92% of the Chicago market weekly, Clear Channel allows advertisers to reach and engage different audiences in ways that deliver impact and value in the nation’s third most populated city. Additionally, with CCO RADARView, we can help plan your campaign with optimal OOH (out-of-home) locations in Chicago to reach your desired audience.
Source: OAAA Nielsen DMA Ranking Report, 2021
With over 90K daily passengers, the Chicago Commuter Rail Metra gives advertisers a chance to simultaneously target messaging to local and regional audiences. Downtown coverage is one of the unique DOOH opportunities to target commuters and passengers at key points in their journeys through the market. Utilize full-motion, interactive, and static ads with outdoor advertising. At CCO, we help brands connect with customers by providing market coverage at additional Chicago landmarks, like the busy streets surrounding the Rock 'n' Roll McDonalds and other well-known eating establishments; Wrigley Field before, during, and after a game or event; and more.
Source: Metra Ridership Report, 2021
Ranked Best Family-Friendly Domestic Airport for three consecutive years, MDW welcomes over 20MM annual domestic travelers.
Source: Airports Council International, 2019
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
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