Dallas-Fort Worth
Dallas-Fort Worth (DFW) is the fifth-largest U.S. media market and one of Texas’ economic and cultural hubs. Home to 22 Fortune 500 companies and seven major professional sports teams, Dallas is a hot spot to reach business leaders, families, and sports fanatics and we can help you do that through billboard advertising.
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Source: U.S. Census Bureau Estimates, 2022; Fortune.com, 2021
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Out-of-home impact
Our billboards reach 91% of adults 18+ in DFW with over 920MM impressions weekly. Clear Channel offers over 2,000 bulletins in 12 counties as well as posters, making us an outdoor advertising leader, and we’re the exclusive provider of Premiere Panels® in the market.
Digital influence
We’re the dominant digital billboard provider with 140+ displays in five counties, including Dallas, Tarrant, Ellis, Collin, and Denton. Each week, our digital OOH inventory reaches 85% of the adult 18+ population in the DMA (330MM impressions). Our programmatic offerings, along with our dynamic capabilities, help advertisers activate quickly and efficiently with digital billboards.
Market in motion
Nearly 95% of Dallas residents drove or carpooled in the past week, and 30% spent over 20 minutes commuting one way. Overall, locals have seen time in traffic go up 28% since 2021. With consumers spending more time on the road, Clear Channel billboards can help brands reach their target audience effectively in the market.
Source: U.S. Census Estimates, 2022; Clear Channel Outdoor approximate unit count as of 6/30/2022; Scarborough Release 1, 2022; Geopath OOH Ratings, 2021; 2022 INRIX Global Traffic Scorecard, 2023
DMA/Demo info
Dallas-Fort Worth is one of the leading banking, financial, and trade centers for the Southwest, and ranks fourth in the U.S. for the largest concentration of corporate headquarters. With a total population of more than 6MM, Dallas ranks fifth nationwide for its Hispanic population. More than half (62%) of residents are college educated and over three-quarters are employed. Overall a desirable market, average household income is over $100K. An outdoor billboard campaign in DFW can help you reach this affluent audience and make an impact.
Source: U.S. Census Estimates, 2022
Our coverage
Connect with consumers along their daily journeys throughout the Dallas-Fort Worth area via all major freeways and surface streets and one private jet terminals. Clear Channel helps advertisers amplify their brand messaging to their desired audiences in ways that deliver more value and impact in one of the nation’s top business cities. With RADARView, we can help plan your campaign with optimal OOH locations in Dallas-Fort Worth to reach your desired audience.
The Waterfall Board
This historic bulletin commands the attention of audiences traveling south from Carpenter Freeway and the Dallas North Tollway onto Stemmons Freeway—a location that has the highest daily circulation in Dallas. Consumers on their way to work in the central business district see this legendary display every day, making it a favorite for iconic U.S. brands, like Molson Coors. In fact, Molson Coors has opted to contract this Waterfall Board for an extended period of time, delivering 100% share-of-voice in such an impactful way that builds powerful brand recognition. Similarly, many of our displays in our Clear Channel markets can be contracted on an extended basis, allowing advertisers to lock-in their brand messaging on a long-term basis.
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Dallas-Fort Worth?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Dallas-Fort Worth that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Wallscapes
- Posters.
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorDallas-Fort Worth
3700 E. Randol Mill Road, Arlington, TX 76011
From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Dallas-Fort Worth.
To report any damages or other issues with our advertising structures, contact (817) 640-4550.
John Wulfert
Branch President
Matt Ledbetter
VP, Sales
Judy Jamison
VP, Real Estate & Public Affairs
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.