El Paso
El Paso ranks as the country’s 84th-largest DMA. The nation’s second-largest majority-Hispanic city, El Paso is also home to Fortune 500 companies, offering brands billboard and airport advertising opportunities to a diverse working population. Nicknamed “Sun City” for its 302 days of sunshine, El Paso also enjoys an up-and-coming culinary scene, fueled by a growing list of top-notch restaurants, museums, and theaters.
Source: Census Estimates, 2021; Businessintexas.com; City of El Paso, Economic and Development; theculturetrip.com
DMA/Demo info
El Paso has a total population of nearly 800K, with a population breakdown that includes 79% Hispanics and 3% African Americans. El Paso welcomes 2MM+ annual visitors who pump $1.5B into the local economy, and is home to households with an income of over $44K. On average, residents own about two vehicles per household and have a median age of 33. Fifty-four percent of El Paso residents are college graduates, and over 57% are employed.
Source: Census Estimates, 2021; Scarborough, Release 2, 2022
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Out-of-home impact
Our network of roadside and street surface billboards reach 99% of adults 18+ weekly, providing coverage on all major highways and arteries, including I-10, US-54, and SH-375, generating 656MM weekly impressions. We have nearly 700 displays in a variety of formats. And marketers can engage a valuable audience of decision makers through our exclusive media program at El Paso International Airport.
Digital influence
Our network of 25 digital units reach 84% of adults 18+ weekly and generate 25MM impressions. These fast, flexible displays provide endless creative and promotional possibilities that can support a wide array of marketing objectives.
Market in motion
Traveling by car is the most convenient way to get around El Paso. As such, 94% of local adults drive the city or carpool weekly, with 24% of them driving 200+ miles during that same time period. Additionally, the El Paso International Airport (ELP) serves more than 3.5MM annual travelers. With consumers out and about in El Paso, the market is a prime OOH advertising opportunity to reach residents and air travelers on the move.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2021; Scarborough Release 1, 2022; Airports Council International, 2019
Sources: El Paso DMA, Geopath OOH Ratings, 2021; Airports Council International, 2019
Our coverage
Our more than 1,000 displays span two counties, providing coverage on all major freeways, including 1-10, US-54, and SH-375—as well as coverage at El Paso International Airport (ELP). Our billboards are also located in densely populated areas, with market-wide positioning in the most desirable neighborhoods, throughout major commercial and retail centers, and evenly dispersed on major arteries and on surface streets across the city. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in El Paso to reach your desired audience.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings June, 2021
El Paso International Airport (ELP)
CCO is the industry leader in airport advertising, reaching over half of all U.S. air travelers. Through our exclusive media partnership at El Paso International Airport, marketers can engage more than 3.5MM annual travelers in a captive environment, including a broad range of decision makers wielding significant purchasing power within their companies and/or within their households.
Source: Airports Council International, 2019
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With over 3,000 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in El Paso?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in El Paso that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Digital Premiere Panels
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorEl Paso
To report any damages or other issues with our advertising structures, contact (915) 566-9380.
Ruben Batista
Branch President
Erick Lucero
Market Manager/VP, Sales
Patricia Dalbin
VP, Real Estate & Public Affairs
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.