Houston
As the fourth-most populous city in the U.S. and the seventh-ranked U.S. media market, Houston is home to the largest medical complex in the world, Fortune 500 companies, and NASA’s Johnson Space Center.
Source: U.S. Census Bureau Estimates, 2022; Nielsen Scarborough Release, 2022; Great Houston Partnership
DMA/Demo info
With an adult 18+ population of over 5.6MM, Houston offers a highly employed and college educated market with a median household income over $100K. Not only is Houston an affluent and younger-leaning market with a median age of 35, but it is also diverse. The population includes 37% Hispanic, 18% African American, 13% other, and 8% Asian.
Source: U.S. Census Estimates, 2022; Nielsen Scarborough, 2022
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Out-of-home impact
Digital influence
Market in motion
Source: U.S. Census Bureau Estimates, 2022; Nielsen Scarborough Release, 2022; Geopath OOH Ratings, 2021; Clear Channel Outdoor approximate unit count as of 6/30/2022
Our coverage
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022
CCO RADAR and measurement
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Houston?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Houston that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Posters.
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorHouston
To report any damages or other issues with our advertising structures, contact (281) 588-4200.
Michelle Costa
Regional President
Jimmy Hintz
VP, Sales
Nancy Dennis
VP, Real Estate & Public Affairs
How can we help you?
Our local teams of sales representatives, marketers and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.