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Houston

As the fourth-most populous city in the U.S. and the seventh-ranked U.S. media market, Houston is home to the largest medical complex in the world, Fortune 500 companies, and NASA’s Johnson Space Center.

Source: U.S. Census Bureau Estimates, 2022; Nielsen Scarborough Release, 2022; Great Houston Partnership

Clear Channel Outdoor Houston Bulletin hero

DMA/Demo info

With an adult 18+ population of over 5.6MM, Houston offers a highly employed and college educated market with a median household income over $100K. Not only is Houston an affluent and younger-leaning market with a median age of 35, but it is also diverse. The population includes 37% Hispanic, 18% African American, 13% other, and 8% Asian.

Source: U.S. Census Estimates, 2022; Nielsen Scarborough, 2022

Clear Channel Outdoor Houston DMA

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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.

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Out-of-home impact

Reaching more than 99% of the Houston DMA adults 18+, our 2K+ billboards cover 13 counties with the widest variety of out-of-home (OOH) formats. Coverage also extends to all major arteries including I-45, I-10, US-59/I-69, and US-90.
OOH billboard icon, CCO Digital Influence

Digital influence

As the dominant digital OOH provider in Houston, CCO’s digital displays provide over 5MM impressions per week. We offer cost-efficient and real-time messaging to nearly all major freeways and suburbans hubs.
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Market in motion

With more than 90% of the population driving or carpooling weekly, Houston is a market on the go with an eye for outdoor advertising. About 47% of residents commute over 20 minutes (one-way) with an average round-trip commute of 47 minutes. 

Source: U.S. Census Bureau Estimates, 2022; Nielsen Scarborough Release, 2022; Geopath OOH Ratings, 2021; Clear Channel Outdoor approximate unit count as of 6/30/2022

CCO Houston RV coverage map

Our coverage

CCO’s billboards rank #1 in terms of population proximity. As the exclusive provider of Posters and Premiere Panels in the area, we provide extensive coverage throughout the market that increase reach and overall market distribution—especially to specific demographics. In addition to outdoor coverage, we provide advertisers with the opportunity to reach affluent travelers in three private jet terminals. We also provide extensive digital coverage, leading all competitors in the area. Additionally, with RADARView we can help plan your campaign with optimal OOH locations in Houston to reach your desired audience.

Source: Clear Channel Outdoor approximate unit count as of 6/30/2022
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CCO Radar Data Solutions

CCO RADAR and measurement

Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.

Frequently Asked Questions

Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.

When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.


*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.

With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Houston that allows your message to reach your target audience directly where they are. This inventory includes:

  • Printed Bulletins
  • Digital Bulletins
  • Premiere Panels
  • Posters.

We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.

CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include

  • Pre-launch speculative art
  • Production support
  • Advice on OOH best practices
Clear Channel Outdoor downtown Houston location

Clear Channel OutdoorHouston

12852 Westheimer Rd., Houston, TX 77077
From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Houston. 

To report any damages or other issues with our advertising structures, contact (281) 588-4200.
Michelle Costa, Regional President

Michelle Costa

Regional President

Jimmy Hintz, Market Manager/VP Sales

Jimmy Hintz

VP, Sales

Nancy Dennis, VP Real Estate & Public Affairs

Nancy Dennis

VP, Real Estate & Public Affairs

Contact Us

How can we help you?

Our local teams of sales representatives, marketers and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.

Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

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