Ocala-Gainesville
Located in sunny Central Florida, Ocala-Gainesville is home to the University of Florida, the World Equestrian Center, and a booming housing market including The Villages—the largest and fastest-growing master-planned adult community in the country.
DMA/Demo info
Located within the seventeenth-largest media market in the U.S., Ocala offers advertisers a population of over 3.5MM adults over 18 within the rapidly growing North Central Florida area. Our coverage extends across twelve counties including Lake Sumter, Marion, Alachua, Hernando, and more. With a median age of 34 years+, over 40% of Ocala residents have a college degree and make an average of over $80K. Additionally, 13% of the population is Hispanic.
Source: Census Estimates, 2021; Scarborough, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 98% of adults over 18 weekly in Ocala-Gainesville. With over 900 displays across three counties, we provide billboard coverage throughout the market, including major roadways like I-75, Route 24, and University Avenue—the heart of the University of Florida.
Digital influence
Market in motion
In the past week, over 94% of Ocala-Gainesville residents and visitors have driven or carpooled, with over 25% having a commute over 30 minutes. Our bulletins, posters, and digital displays reach residents, tourists, and daily commuters.
Source: Census Estimates, 2021; Scarborough, 2022; Geopath OOH Ratings, 2021; Clear Channel Outdoor approximate unit count as of 6/30/2022
Our coverage
Home to the World Equestrian Center, Ocala-Gainesville offers an array of opportunities to advertisers looking to reach any specific audience. With command of the out-of-home (OOH) presence in the market featuring bulletins, posters, and more, we offer prime locations near Central Florida hotspots like The Villages and the University of Florida. Additionally, with CCO RADARView, we can help plan your campaign with optimal OOH locations in Ocala-Gainesville to reach your desired audience.
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Ocala-Gainesville??
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Ocala-Gainesville that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Posters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorOcala-Gainesville
To report any damages or other issues with our advertising structures, contact (352) 479-6900.
Craig Swygert
Branch President
Bradley Lacher
VP, Sales
Meredith McKenna
VP, Real Estate & Public Affairs
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.