Salisbury
Sitting along the Eastern Shore, Salisbury is a major tourist attraction drawing in thousands of visitors each year. A city of scenic beaches and vacation destinations, Salisbury is a prime location to engage residents and tourists alike through our exclusive billboard advertising opportunities.
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 99% of adults 18+ weekly, generating 48MM impressions in Salisbury. With more than 800 displays across five counties, we're the dominant out-of-home (OOH) provider as well as the only poster provider in the market.Â
Digital influence
Positioned on major arteries throughout the Salisbury metro area, our digital billboards reach 41% of adults 18+ in the DMA weekly with 223K impressions. Our programmatic offerings and dynamic capabilities help advertisers activate quickly across our billboards.Â
Market in motion
In the past week, 97% of local adults drove or carpooled, with 32% traveling 200+ miles. Last year, commuters spent an average of 45 minutes traveling to work round-trip. In this market of drivers, our expansive coverage reaches locals and tourists along Salisbury beach routes and roads.Â
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; U.S. Census Estimates, 2022; Scarborough Release 1, 2022; Salisbury DMA; Geopath OOH Ratings, 2022
DMA/Demo info
Ranked as the #142 US. media market, Salisbury is home to a growing population of more than 358K adults 18+, which includes 78% White, 17% African American, and 1.5% Asian. On average, households have a median income of over $54K and own two cars. In addition, 51% of the population are college educated and 59% are employed. A single outdoor advertising buy in Salisbury can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: US Census Estimates, 2022; Scarborough Release 1, Salisbury DMA, 2022
Our coverage
Our Salisbury billboard coverage not only spans major surface streets and beach routes, but it also reaches other states outside Maryland, including Delaware and Virginia. With an extensive OOH advertising network covering key arteries throughout the Delmarva Peninsula, we’re poised to help your brand make an impact on local commuters and tourists. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Salisbury to reach your desired audience.
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Salisbury?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Salisbury that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Posters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorSalisbury
808 N Salisbury Blvd, Salisbury, MD 21801
From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Salisbury.
To report any damages or other issues with our advertising structures, contact (410)-543-2100.
George Troyano
Branch President
Dennis Weller
Market Manager/VP, Sales
Steve Brvenik
VP, Real Estate & Public Affairs
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.