Sitting along the Eastern Shore, Salisbury is a major tourist attraction drawing in thousands of visitors each year. A city of scenic beaches and vacation destinations, Salisbury is a prime location to engage residents and tourists alike through our exclusive billboard advertising opportunities.
Clear Channel Outdoor (CCO) billboards reach 99% of adults 18+ weekly, generating 48MM impressions in Salisbury. With more than 800 displays across five counties, we're the dominant out-of-home (OOH) provider as well as the only poster provider in the market.
Positioned on major arteries throughout the Salisbury metro area, our digital billboards reach 41% of adults 18+ in the DMA weekly with 223K impressions. Our programmatic offerings and dynamic capabilities help advertisers activate quickly across our billboards.
In the past week, 97% of local adults drove or carpooled, with 32% traveling 200+ miles. Last year, commuters spent an average of 45 minutes traveling to work round-trip. In this market of drivers, our expansive coverage reaches locals and tourists along Salisbury beach routes and roads.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; U.S. Census Estimates, 2022; Scarborough Release 1, 2022; Salisbury DMA; Geopath OOH Ratings, 2022
Digital Bulletins: Make an impact on consumers with fast and flexible messaging on our Digital Bulletins throughout Delmarva Peninsula.
Ranked as the #142 US. media market, Salisbury is home to a growing population of more than 358K adults 18+, which includes 78% White, 17% African American, and 1.5% Asian. On average, households have a median income of over $54K and own two cars. In addition, 51% of the population are college educated and 59% are employed. A single outdoor advertising buy in Salisbury can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: US Census Estimates, 2022; Scarborough Release 1, Salisbury DMA, 2022
Our Salisbury billboard coverage not only spans major surface streets and beach routes, but it also reaches other states outside Maryland, including Delaware and Virginia. With an extensive OOH advertising network covering key arteries throughout the Delmarva Peninsula, we’re poised to help your brand make an impact on local commuters and tourists. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Salisbury to reach your desired audience.
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
808 N Salisbury Blvd, Salisbury, MD 21801
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