San Antonio
Ranked the 31st-highest media market and eighth-largest city in the U.S., San Antonio also has the most highly concentrated Hispanic community in the country, providing advertisers with billboard opportunities to reach a large and diverse audience.
Source: U.S. Census Bureau Estimates, 2022; Nielsen Scarborough Release, 2022
DMA/Demo info
With an adult 18+ population of over 2MM, San Antonio’s young-leaning population has a median age of 36. Extremely diverse, the market’s population includes 57% Hispanic, 7% African-American, and 3% Asian.
Source: U.S. Census Estimates, 2022; Nielsen Scarborough, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us
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Out-of-home impact
As the leader of out-of-home (OOH) coverage in San Antonio, Clear Channel Outdoor’s (CCO) over 1,600 billboards reach 88% of the total market with coverage on all major arteries, including I-35, I-10, I-410, US-281, and more.
Digital influence
Market in motion
San Antonio is a driving city with 93% of adults on the roads. With an average round-trip commute of 41 minutes and 33% of the population driving over 200 miles last week, San Antonio provides advertisers exceptional opportunities to reach their audiences.
Source: U.S. Census Bureau Estimates, 2022; Nielsen Scarborough Release, 2022; Geopath OOH Ratings, 2021; Clear Channel Outdoor approximate unit count as of 6/30/2022
Our Coverage
Our San Antonio billboards rank number one in population proximity. As the exclusive provider of Posters and Premiere Panels as well as the dominant provider of digital billboards, we offer extensive coverage throughout the San Antonio market, hitting neighborhoods, major freeways, and roadways alike. CCO also helps you reach travelers through one private jet terminal in the market. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in San Antonio to reach your desired audience.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in San Antonio?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in San Antonio that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Posters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorSan Antonio
To report any damages or other issues with our advertising structures, contact (210) 227-3451.
Ruben Batista
Branch President
Joe Arias
VP, Sales
Tom Lanford
VP, Real Estate & Public Affairs
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.