SFO airport serves nearly 50MM travelers per year, delivering more than 140MM annual impressions. The major industries drawing business travelers and vacationers to the Bay Area include technology, life sciences and biotech, environmental and cleantech, international business and tourism.
This international airport connects to more than 115 nonstop destinations nationwide across over 50 airlines, with United serving as the main carrier. As airport traffic soars, dwell time increases. Marketers can leverage that longer exposure time to connect with travelers in a premium advertising environment, as they arrive and depart the city known as a mecca for both business and leisure travelers.
CCO offers a wide variety of highly visible advertising solutions at SFO airport for brands to reach their target audience via our digital networks and our printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media provide unlimited creative options for marketers to tell compelling brand stories at scale, that are timely, relevant, and memorable.
With a variety of advertising opportunities and an immersive environment primed for engagement, SFO offers effective solutions for marketers to deliver global, national, and local brand messages to a desirable and geographically diverse audience. Reaching more than 50MM annual travelers with an average income of $157K per year, with 68% ranging in age from 25 to 54, SFO is a magnet for travelers conducting business with the 38 Fortune 500 companies headquartered in the Bay Area. What’s more, SFO’s frequent flyers over-index as recipients of higher education and in holding roles as consequential decision-makers for various businesses. And since they average five round trips per year, SFO provides an impactful way to engage a desirable traveling audience as they journey to and from their destinations.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; J.D. Power; Nielsen Scarborough, 2022; Forbes.com, 2023; FoodandWine.com, 2023
Lucas Yezik
VP, Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
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