SFO is ranked the #2 Best Mega Airport in the United States, with flights throughout North America, serving the region as a major gateway to Europe, the Middle East, Asia, and Oceania. SFO welcomes nearly 42.3MM annual travelers and is the doorway to the city of San Francisco and the entire Bay Area. Long considered a hub for technology, San Francisco also enjoys a healthy tourist trade with world-famous attractions such as the Golden Gate Bridge, the Painted Ladies of Alamo Park Square, and the historic cable cars. Clear Channel Outdoor (CCO) provides a variety of innovative advertising opportunities for marketers to reach a diverse, upscale audience of domestic and international travelers. Download our guide to learn more.
Learn more by downloading the SFO Market Profile below.
Source: J.D. Power, 2022
SFO airport serves nearly 42.3MM travelers per year, delivering more than 118.3MM annual impressions. The major industries drawing business travelers and vacationers to the Bay Area include technology, life sciences and biotech, environmental and cleantech, international business and tourism.
This international airport connects to more than 115 nonstop destinations nationwide across over 50 airlines, with United serving as the main carrier. As airport traffic soars, dwell time increases. Marketers can leverage that longer exposure time to connect with travelers in a premium advertising environment, as they arrive and depart the city known as a mecca for both business and leisure travelers.
CCO offers a wide variety of highly visible advertising solutions at SFO airport for brands to reach their target audience via our digital networks and our printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media provide unlimited creative options for marketers to tell compelling brand stories at scale, that are timely, relevant, and memorable.
Source: Airports Council International, 2019; San Francisco Chamber of Commerce, 2022; San Francisco International Airport, 2022
With a variety of advertising opportunities and an immersive environment primed for engagement, SFO offers effective solutions for marketers to deliver global, national, and local brand messages to a desirable and geographically diverse audience. Reaching more than 42.3MM annual travelers with an average income of $157K per year, with 68% ranging in age from 25 to 54, SFO is a magnet for travelers conducting business with the 38 Fortune 500 companies headquartered in the Bay Area. What’s more, SFO’s frequent flyers over-index as recipients of higher education and in holding roles as consequential decision-makers for various businesses. And since they average five round trips per year, SFO provides an impactful way to engage a desirable traveling audience as they journey to and from their destinations.
Source: Airports Council International, 2022; J.D. Power; Nielsen Scarborough, 2022; Forbes.com, 2023; FoodandWine.com, 2023
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VP, Development, Airports Division
SVP, National Sales, Airports Division
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