Tampa Bay
Tampa Bay is the 13th-largest media market in the U.S., and our billboards provide advertisers with a unique opportunity to speak to locals, tourists, and a growing number of new residents from out of state. From the beaches of Clearwater to St. Petersburg’s Central Arts District, Tampa Bay is a thriving market of out-of-home (OOH) opportunities.
Source: Census Estimates, 2021
DMA/Demo Info
A rapidly growing market, Tampa Bay is home to over 4MM people and welcomes nearly 25MM tourists annually. The population’s median age is around 43, providing advertisers with the opportunity to capture an active adult population with purchasing power. Tampa Bay's population breakdown includes 20% Hispanic, 12% African American, and 3% Asian.
Source: Census Estimates, 2021; Nielsen Scarborough Tampa, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Reaching 80% of Tampa Bay’s adult 18+ population, Clear Channel Outdoor (CCO) billboards deliver 203MM impressions weekly. With over 1,000 billboards extending over five counties, our coverage reaches all major interstates and roadways including I-75, I-275, I-4, and US-19.
Digital influence
CCO is the dominant digital OOH provider; our 80+ digital billboards reach over 56% of the adult 18+ population weekly with 15MM+ impressions throughout Hillsborough, Manatee, Pasco, and Pinellas counties. This key digital coverage is displayed along major freeways surrounding points of interest from Busch Gardens to Downtown St. Petersburg, as well as at the home facilities of the Buccaneers, Lightning, Rays, and Rowdies.
Market in motion
A highly mobile market, Tampa Bay sees nearly 94% of its population driving or carpooling in an average week, with over 26% commuting more than 30 minutes.
Source: Geopath OOH Ratings, 2021; Clear Channel Outdoor approximate unit count as of 6/30/2022
Our coverage
Known for its beaches, Tampa Bay is an area highly sought after by tourists and locals alike. CCO’s coverage extends to beach and resort towns, rapidly growing communities like Sarasota and Plant City. We also offer advertising opportunities at two private aviation terminals. Additionally, with CCO RADARView, we can help plan your campaign with optimal OOH locations in Tampa Bay to reach your desired audience.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Tampa Bay?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Tampa Bay that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Posters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorTampa Bay
To report any damages or other issues with our advertising structures, contact (727) 571-2224.
Susan Holshouser
Branch President
Alfred Wendler
VP, Real Estate & Public Affairs
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.