Audience measurement
Efficiently reaching your most important target audiences and measuring OOH’s impact are key components of successful out-of-home (OOH) campaigns. At Clear Channel Outdoor (CCO), we rely upon our proprietary audience-driven planning platform, RADARView; our campaign performance attribution solution, RADARProof; and Geopath, the independent audience measurement currency of the OOH industry, to provide audience insights to effectively plan and optimize OOH campaign performance.
Audience planning with RADARView
With CCO’s RADARView, advertisers can use our audience data to plan successful out-of-home campaigns. RADARView is an audience insights platform that includes a map-based interface that combines aggregated demographic data, behavioral insights, and location and proximity targeting to easily discover and select the out-of-home inventory that most efficiently delivers your desired audience.
Measure your campaign’s impact with RADARProof
RADARProof, our campaign performance attribution solution, helps us analyze the behaviors of consumers and the actions they take after exposure to OOH. RADARProof helps customers understand the impact of their campaigns on a range of measurable behaviors, including visiting store locations, purchasing specific products, downloading apps, visiting websites and more. By comparing the actions taken by consumers exposed to OOH campaigns to those who’ve not been exposed, RADARProof helps advertisers understand the overall effectiveness of their OOH advertising while also providing unique and actionable insights into ways to improve performance. Interested in seeing RADARProof in action? Explore our library of more than 100 case studies.
Geopath
Geopath enables media buyers, sellers, and advertisers to strategically plan and execute effective OOH advertising campaigns. Geopath’s approach is centered on understanding consumers’ journeys and exposure to OOH by observing and analyzing mobile location data from smartphone applications and connected cars. Geopath provides foundational metrics like impressions, reach, frequency, and demographic composition that help advertisers understand the media impact of their OOH campaigns, while also comparing OOH with other measured media. With the mission of auditing the circulation of OOH media across the U.S., Geopath is an independent organization governed by a board comprised of advertisers, agencies and OOH media companies. As a Geopath member, CCO provides Geopath with guidance on their methodology, tools, and educational efforts to bring a more data-driven approach to OOH audience planning and measurement.
Additional insights and resources
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Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.