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Score Big with High-Impact OOH Campaigns for Baseball Season

Professional baseball fandom is steeped in deep emotional connection to both the game and its rituals. Brands can stoke that passion in key baseball markets with bold, strategic billboard placements.

By Tyler Lorey
3 min

Geico Corp — Mets NYC
Time Warner Live Score Board

Baseball season is a home run for billboard advertisers

The 2025 baseball season presents a timely and powerful platform for brands to engage passionate fans across the country. From opening day through the post-season, baseball commands attention in major markets, generating consistent traffic in and around stadiums, sports bars, commuter hubs, and entertainment districts.

Out-of-home (OOH) advertising allows brands to amplify their presence, capture fan energy and make meaningful connections in real-world moments that matter most to fans. Whether you're promoting beverages, betting apps, team sponsorships, QSR offers or co-branded merch, Clear Channel Outdoor (CCO) invites marketers to transform our billboards into playing fields for your brand. And if messages are grounded in nostalgia, history and tradition, you’ll hit it out of the park in brand engagement and shareability across social media. 

Philadelphia Phillies

Clear Channel Outdoor puts your brand in play

With an extensive footprint in top sports markets including New York, Chicago, Los Angeles, Houston, Atlanta and Philadelphia, CCO gives advertisers powerful access to baseball fans where they live, commute and cheer.

Our billboard and transit inventory surrounds major league stadiums and high-foot-traffic corridors, ensuring visibility and amplification of your brand throughout the season. Combine printed billboards (bulletins) with high-impact digital displays to rotate messaging for:

  • Game-day countdowns
  • Fan sweepstakes
  • Limited-time offers
  • Cross-promotions with local retailers or team partners
Netflix The Clubhouse

OOH creative that captures the fan spirit

Baseball is emotional, nostalgic and full of energy — and OOH creative should reflect that. CCO’s team of creative solutions experts know the right mix of historic moments and modern energy to create campaigns that are bold, relevant, and loaded with emotional moments that stick.

Use stadium proximity to your advantage. Try creative approaches like:

  • “Welcome home, fans” messaging near entrances
  • Spotlighting moments evoking feelings of pride, warmth and community
  • Dynamic digital billboard ad designs that change based on game schedules
  • Eye-catching types of billboard display formats that amplify slogans or team colors
  • Calls-to-action that drive social engagement 

OOH during baseball season is about more than visibility. It's about tapping into community pride and shared experiences to build brand affinity.

The WiFI Is BOOMING Bus Stop

Step up to the plate: plan your professional baseball 2025 OOH campaign

Baseball season offers more than six months of consistent exposure across a wide, loyal fan base. Whether you want to make a splash on opening day or run sustained messaging through October, OOH can help you cover the bases.

Contact Clear Channel Outdoor’s sports media specialists to reserve inventory, brainstorm creative, and unlock audience insights in your target markets.

Clear Channel Outdoor is not affiliated with, endorsed by, or sponsored by Major League Baseball (MLB) or any of its teams, properties, or affiliates.

Tyler Lorey's avatar

Tyler Lorey

Manager, Product Marketing & Marketing Solutions

Tyler Lorey is Manager of Product Marketing and marketing solutions at Clear Channel Outdoor, where he shapes the company’s go-to-market story and supports revenue growth through sales-driven initiatives. He partners with national sales and regional marketing teams to develop materials around key opportunities and events, while elevating client and local market success stories through engaging social media content. Tyler also plays a key role in Clear Channel's product marketing strategy, showcasing the value of its solutions and innovations for advertisers. He began his career as an account manager at a fast-growing advertising agency and later moved into managing marketing strategy and content for a wholesale distributor. A graduate of Clemson University, Tyler enjoys golfing and spending time outdoors.

More by Tyler

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