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Clear Channel GeoPath Measurement

Geopath andaudience measurement

Efficiently reaching your most important target audiences is a key component of every successful out-of-home (OOH) campaign. At Clear Channel Outdoor (CCO), we rely on Geopath, the independent audience measurement currency of the entire OOH industry, to provide impressions and audience insights to most effectively plan your OOH campaigns.
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Geopath enables media buyers, sellers, and advertisers to strategically plan and execute effective OOH advertising campaigns. Geopath’s approach is centered around understanding consumers’ journeys and exposure to OOH in the physical world, by observing and analyzing mobile location data from smartphone applications and connected cars. With the mission of auditing the circulation of OOH media in the U.S., Geopath is a truly independent organization governed by a board comprised of advertisers, agencies, and OOH media companies. As a Geopath member, Clear Channel Outdoor provides Geopath with guidance on its methodology, tools, and educational efforts to bring a more data-driven approach to OOH audience planning and measurement.

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