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Digital Billboards

A digital billboard is used to highlight a television show channel and time. A ski resort uses digital billboards to announce the amount of snow they received. Digital billboard shows the time and channel of a cable television program. The Los Angeles Dodgers use digital billboards to countdown to the time of the next game being played.

Digital billboards are the most time-sensitive & flexible form of outdoor advertising.

Digital billboards allow advertisers to change messages throughout the course of a day.

Digital billboard advertising capabilities include social media integration, countdowns, day/weekparting, live updates, conditional content (weather, temperature), Outdoor Connect / RSS WiFi / Touch-Screen, and more.

  • Flexible – Engage and develop a dialogue with consumers through unlimited creative executions, using a variety of digital outdoor signs.
  • Time-Sensitive – Digital enables instantaneous creative updates and the ability to respond in real-time to current events and market conditions.
  • Targeted – Impact specific geographic and demographic audiences close to the point of sale.
  • Efficient – Optimize ad spend and work synergistically with other media to enhance ROI.
  • Positioned on highly visible, heavy traffic locations such as expressways and major roadways.
Contract Terms
  • Digital spots can be purchased in a variety of time lengths from one day up to one year.
  • Purchased individually, in networks or by rating point level.
Product Examples

Products, formats and avails may vary by market. Contact your sales representative for additional information.

* These sizes are approximate and not intended for production. Contact sales representative for details.

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