DAB airport serves more than 586K annual travelers and delivers over 1.6MM impressions annually. The main industries attracting business flyers and vacationers to the market include advanced manufacturing, aerospace, boat building, food production, life sciences, and tourism.
This international airport connects to over five nonstop destinations across more than two airlines, including American Airlines and Delta. As airport traffic soars, dwell time increases. Marketers can leverage that longer exposure time to connect with travelers in a premium advertising environment as they arrive and depart the east coast of Central Florida, home to Daytona Beach, internationally known for its auto racing roots, and for hosting some of the largest motorsports events in the world, including the Daytona 500.
CCO provides myriad advertising solutions at DAB airport for brands to reach their target audience via our digital networks and our printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media offer unlimited creative options, enabling marketers to tell compelling brand stories that are timely, relevant, and memorable.
With a variety of media options and an immersive environment primed for engagement, DAB offers effective advertising solutions for marketers to deliver global, national, or local brand messages to a desirable and geographically diverse audience. Reach more than 586K annual travelers with an average income of $91K per year, and 66% ranging in age from 25 to 54. What’s more, DAB frequent flyers over-index as recipients of higher education, and in holding roles as consequential decision-makers for various businesses. And since they average four round trips per year, advertising at DAB offers an impactful way to connect with travelers as they journey to and from their destinations.
Source: Airports Council International, 2022; Scarborough Orlando, FL, Release 1, 2022
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
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