MLB airport serves over 747K annual travelers, delivering nearly 2.1MM impressions per year. The main industries attracting business flyers and vacationers to this market include aerospace, defense, manufacturing, technology, and tourism.
This international airport connects to over 12 destinations across more than four airlines, with American Airlines and Delta being the main carriers. With soaring airport traffic comes increased dwell time. Marketers can leverage that longer exposure time to connect with a diverse group of travelers in a premium advertising environment.
CCO offers myriad advertising solutions at the MLB airport for brands to reach their target audience via our digital networks and our printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media provide unlimited creative options, enabling marketers to tell compelling brand stories that are timely, relevant, and memorable.
With a variety of media options and an immersive environment primed for engagement, MLB offers advanced advertising opportunities for marketers to deliver global, national, or local brand messages to a geographically diverse audience. Reach more than 747K annual travelers with an average income of $86K per year, and 47% ranging in age from 25 to 54. What’s more, MLB frequent flyers over-index as recipients of higher education, and in holding roles as consequential decision-makers for various businesses. And since they average five round trips per year, advertising at MLB provides an impactful way to engage travelers as they journey to and from their destinations.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Scarborough, Release 1, 2022
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
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