Daytona Beach-Melbourne
Set along 80+ miles of coastline sits Daytona Beach-Melbourne, the seventeenth largest media market in the country. Boasting an array of resorts, beaches, and airport destinations, Daytona Beach-Melbourne is also home to the Daytona International Speedway and the historic Kennedy Space Center. No matter your target consumer’s destination, we’ll help you get more with our billboard and airports coverage.
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Source: Census Estimates, 2021
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 95% of the DMA weekly with nearly 45MM. With over 500 displays across three county coastal regions, our billboard coverage impacts all major interstates including I-4, I-95, and SR-528, the connection to the Orlando International Airport and Orlando beach travelers. Additionally, our transit coverage extends to Brevard County.
Digital influence
As the dominant digital out-of-home provider in Brevard County, our coverage reaches 72% of Melbourne adults 18+ weekly with nearly 2MM impressions. Our exclusive digital displays reach frequent flyers at Daytona Beach International Airport (DAB) and Melbourne-Orlando International Airport (MLB), and Port Canaveral vacationers as well as travelers along SR-528, where locals and visitors alike enjoy the Space Coast.
Market in motion
Daytona Beach-Melbourne locals and tourists drive the coastal roads. Over 92% of local adults drove or carpooled in the past week, with over 25% commuting over 30 minutes. Additionally, the Daytona Beach International Airport’s 60K+ monthly travelers and Melbourne International Airport’s 40K+ monthly travelers offer large impact opportunities for any brand.
Source: Census Estimates, 2021; Scarborough Release 1, 2021; Airport Council International, 2019; Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2021
DMA/Demo info
Daytona Beach-Melbourne is one of the fastest-growing areas with over 3.5MM local adult 18+ residents, marking a 20% growth between 2010 and 2021. It also boasts a large Hispanic community, totaling to 24% of the population. Additionally, 40% of the population is college educated with a median household income of over $81K. This wide variety of local residents allows for brands to reach specific communities within the larger population.
Source: Census Estimates, 2021; Scarborough 1, 2022
Our coverage
Our billboard coverage not only spans coastal highways and scenic beaches throughout Daytona Beach-Melbourne, but it also impacts counties such as Brevard, Florida’s top growing tech county—Flagler—where we provide 95% of the available inventory, and St. Cloud/Kissimmee and Palm Bay, two of the fastest-growing U.S. cities. In addition to reaching travelers visiting through DAB and MLB airports, we also provide coverage at one private jet terminal. With CCO RADARView, we can help plan your campaign with optimal OOH locations in Daytona Beach-Melbourne to reach your desired audience.
Source: Florida Today, 2022; Career Source Brevard, 2022
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Daytona Beach-Melbourne?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Daytona Beach-Melbourne that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Bus Wraps
- Transit Shelters.
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorDaytona Beach-Melbourne
715 North Dr., Suite L, Melbourne, FL 32934
From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Daytona Beach-Melbourne.
To report any damages or other issues with our advertising structures, contact (321) 726-6611.
Craig Swygert
Branch President
Matt Brandt
Market Manager/VP, Sales
Meredith McKenna
VP, Real Estate & Public Affairs
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.