Orlando DMA
18th |
DMA Rank |
3,326,471 |
DMA Population (Adults 18+) |
+13% |
Change 2010-2018 |
Market Demographics
41.5 |
Median Age |
$51,185 |
Median Household Income |
54% |
Employed |
59% |
College Educated |
1.8 |
Avg # Household Vehicles |
Race Distribution & Ethnicity
73% |
White |
15% |
African American |
23% |
Hispanic (Ethnicity) |
3% |
Asian |
9% |
Other |
Product Inventory
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Out of Home Impact
- Reaches 99% of the DMA A18+ population weekly (287 MM impressions)
- Over 2,800 displays throughout the DMA, 1,300 in metro Orlando alone!
- Bulletin coverage on all major interstates including I-4, SR 408 and the Florida Turnpike
- Widest variety of OOH formats; exclusive provider of posters
Digital Impact
- Dominant digital OOH provider with 54 displays
- Reaches 93% of the DMA A18+ population weekly (78 MM impressions)
- Exclusive provider of Florida’s only high resolution, full-motion digital billboard
Market in Motion
- 29% traveled 200+ total miles (wk)
- 94% drove or carpooled in the past week
- 17% have a 30+ minute commute
- 26 minute average round trip travel to work
Sources:
U.S. Census Estimates, 2018; Scarborough, Release 1, 2018 Orlando DMA; Geopath OOH Ratings, 2018