Orlando
From theme park enthusiasts to serious shoppers, water sports fanatics to arts patrons, Orlando offers advertisers an array of audiences to target. Located in sunny Central Florida, the “City Beautiful” welcomes over 50MM tourists every year and Clear Channel Outdoor can help you reach locals and tourists through our billboards and airport advertising opportunities.
Source: Census Estimates, 2022
DMA/Demo info
Orlando is a growing city. Between 2010 and 2021, there was a 20% growth in population, amounting to 3MM+ local residents, which does not include the additional 50MM tourists flocking the city every year. As such, this growth gives Orlando the highest concentration of new residents in any major metro area in the country. In addition to a heavily Hispanic population (24% of the total) and a diversifying community, nearly 70% of the total population are employed, with an average household income of over $81K.
Source: Census Estimates, 2022; Estimates of the Components of Resident Population Change for Counties in Florida, 2010-2019
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Clear Channel Outdoor (CCO) Orlando billboards reach 98% of adults over 18 weekly, delivering 223MM impressions. With nearly 3,000 displays—over 1,000 in Metro Orlando alone—CCO offers extensive coverage on all major interstates, including I-4, SR-408, and the Florida Turnpike.
Digital influence
Market in motion
Orlando locals and visitors are on the move. In fact, 95% of local adults drove or carpooled in the past week, with 22% commuting over 30 minutes. Overall, commuters have seen time in traffic rise 20% since 2021. What’s more, the MLB Airport sees nearly 500K total passengers annually, with an additional 150K+ international passengers expected after the airport’s new terminal is completed.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2021; Census Estimates, 2022; Scarborough Release 1, 2022; INRIX Scorecard, 2022; Airports Council International, 2019
Our coverage
CCO’s Orlando billboard coverage impacts four counties: Orange, Seminole, Osceola, and Lake (split with CCO Ocala/Gainesville). Our array of printed and digital bulletins, Premiere Panels, and posters saturate the market, giving advertisers the perfect opportunity to speak to residents and tourists. Our billboards cover Orlando’s four busiest roadways—I-4, SR-528, SR-408, and SR-417—and we hold extensive coverage on E-SR50, stretching all the way to W-SR50. In addition to our roadside opportunities, we provide advertising opportunities at the Melbourne-Orlando International Airport (MLB) as well as one private jet terminal. Additionally, with CCO RADARView, we can help plan your campaign with optimal OOH locations in Orlando to reach your desired audience.
Melbourne-Orlando International Airport (MLB)
Source: Melbourne Orlando International Airport; Airports Council International, 2019
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With over 3,000 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Orlando?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Orlando that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Posters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorOrlando
To report any damages or other issues with our advertising structures, contact (407) 298-6410.
Craig Swygert
Branch President
Brian Hellman
VP, Sales
Meredith McKenna
VP, Real Estate & Public Affairs
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.