PBI airport welcomes over 7.7MM passengers annually, delivering nearly 21.7MM annual impressions. The main industries drawing business decision-makers and vacationers to the market include agribusiness, aviation and aerospace, clean tech, distribution and logistics, financial services, healthcare, and international commerce.
This international airport provides 200 daily nonstop service routes by 13 airlines, with JetBlue being the main carrier. With airport traffic soaring, dwell time increases. Marketers can leverage that longer exposure time to engage travelers in a premium advertising environment.
CCO offers myriad innovative advertising opportunities at PBI airport for brands to reach their target audience via our digital networks and printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media provide unlimited creative options for marketers to tell compelling brand stories that are timely, relevant, and memorable.
With a variety of media options and an environment primed for engagement, PBI offers incredible advertising opportunities for marketers to deliver global, national, or local brand messages to a desirable and geographically diverse audience. Reach more than 6.6MM annual travelers with an average income of $127K per year, and 45% ranging in age from 25 to 54. What’s more, PBI frequent flyers over-index as recipients of higher education, and in holding roles as consequential decision-makers for various businesses. And since they average six round trips per year, advertising at PBI is an impactful way to connect with an audience of travelers as they journey to and from their destinations.
Source: Palm Beach International Airport; ForwardKeys Nexus; Nielsen Scarborough, 2022
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
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