San Francisco
San Francisco, the sixth-largest U.S. DMA, is the world’s leading technology hub and the top market for Fortune 500 companies. Use our billboards and airport advertising opportunities to connect with consumers where they walk, fly, and drive.
DMA/Demo info
San Francisco, the sixth-largest U.S. media market, covers five counties. With a population of over 6MM, San Francisco’s residents are highly educated, and they have high annual incomes. With a population that includes 49% White, 23% Hispanic, 28% Asian, and 6% African American, this diverse market has a mean household income of $163K+ with an average of two cars per household. The median age is 39, with 54% of the population college educated and over 67% employed. A single San Francisco outdoor advertising buy can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: Census Estimates, 2021; Scarborough San Francisco Release 1, 2022
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 95% of adults 18+ weekly with 364MM impressions in San Francisco. We have more than 5K displays across five counties where 82% of residents live and work, making us an out-of-home (OOH) advertising leader, as well as the exclusive provider of Digital Urban Panels in the market.
Digital influence
We’re the dominant digital out-of-home (DOOH) provider with over 300 digital billboards across roadways and transit shelters reaching 92% of adults 18+ in the DMA weekly with 24.3MM impressions. As the exclusive provider of digital transit shelters and Digital Urban Panels, we help advertisers activate quickly and efficiently on roadside billboards, as well as in Bay Area airports, with our programmatic offerings and dynamic capabilities.
Market in motion
Nearly 89% of local adults drove or carpooled in the past week, with 22% traveling 200+ total miles. A quarter of them (25%) have more than a 30-minute commute. In total, over 86MM passengers travel through Norman Y. Mineta San Jose International (SJC), San Francisco International (SFO), and Oakland International (OAK) airports annually.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2022; Scarborough San Francisco Release 1, 2022; Airports Council International, 2019
Our coverage
We can help you get more value and results out of your campaigns with Clear Channel’s billboards and airport advertising opportunities at OAK, SFO, and SJC airports and three private jet terminals. With an extensive OOH advertising network covering 95% of the San Francisco market weekly, we enable brands to reach their target audiences through powerful ads that deliver impact in one of the nation’s leading business centers. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in San Francisco to reach your desired audience.
Source: Geopath OOH Ratings, 2022
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in San Francisco?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in San Francisco that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Digital Urban Panels
- Wallscapes
- Transit Shelters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorSan Francisco
To report damages or any other issues with our advertising structures, contact (510) 835-5900.
Beth Halverson
Branch President
Erik Neese
VP, Real Estate & Public Affairs
John Moyer
SVP, Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.