Tucson
Tucson is the 64th-largest DMA and the center of heritage and culture in the Southwest. With 340 days of sunshine a year, Tucson is a bustling tourism destination and home to the University of Arizona, providing advertisers exciting billboard opportunities in the area.
Source: Census Estimates, 2021; visittucson.org
DMA/Demo Info
Tucson is a growing market with a population of nearly 975K adults 18+ that enjoys a diverse population with a median age of nearly 40. On average, residents have a household income over $57K. Additionally, 60% of Tucson adults are employed and 65% are college graduates. The market’s population includes a breakdown of 40% Hispanic, 4% African American, and 3% Asian.
Source: Census Estimates, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
With more than 760 displays, in a variety of formats, we offer concentrated coverage in the highest-traffic areas of Tucson. We reach 99% of the adult 18+ population weekly, generating 82MM impressions. Plus, the city’s warm climate provides residents and visitors a robust outdoor lifestyle that enables greater out-of-home (OOH) viewing opportunities.
Market in motion
Tucson is a market on the move with residents, tourists, and college students on the roads and major freeways daily. Twenty-four percent of the population travel 200+ miles weekly. Of those who travel, 93% drive or carpool on a weekly basis. On average, 39% have a 20-minute-plus round-trip commute to work.
Source: Census Estimates, 2021; Scarborough Release 2, 2021; Geopath OOH Ratings, 2022
Source: Scarborough Release 2, 2021; Geopath OOH Ratings, 2022
Our coverage
Clear Channel Outdoor (CCO) is the leading OOH company in Tucson, with inventory spanning from Phoenix to Casa Grande to Nogales, Sierra Vista, and Douglas. Our coverage in Tucson is unmatched and offers extensive opportunities to tell your brand story at scale, while strategically reaching audiences across southern Arizona.
Source: Geopath OOH Rating, 2022
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. With printed billboards, our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
How do I rent a billboard in Tucson?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Tucson that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Premiere Panels
- Posters
- Junior Posters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorTucson
To report any damages or other issues with our advertising structures, contact (520) 622-6777.
Diane Veres
Regional President
Cody Rutschman
VP, Real Estate & Public Affairs
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.