Phoenix is the nation’s 11th-largest DMA and the fifth-largest U.S. city. Known as the “Valley of the Sun,” it’s a bustling hub for tourism, travel, and population growth. As one of the fastest-growing cities in the nation, Phoenix offers extensive billboard advertising opportunities to reach and engage a diverse audience across the market.
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Source: Census Bureau Estimates, 2021; Phoenix Business Journal Articles 1 & 2
Clear Channel Outdoor (CCO) offers an extensive out-of-home (OOH) footprint, reaching consumers across key touch points throughout their daily journey. With evenly dispersed coverage on major freeways and surface streets, our network of billboards are positioned on heavily traveled roads, providing full market coverage across Phoenix. Tell your brand story at scale by leveraging our nearly 500 static and digital displays that reach 88% of adults 18+ weekly and generate 143MM impressions.
Our digital footprint in the market surpasses any other OOH provider. With nearly 100 displays, reaching 77% of the adult 18+ population weekly, we provide coverage on major freeways and interstates, engaging consumers on their daily journeys. Leverage the fast, flexible, and dynamic capabilities of our digital screens, providing real-time customization, social integration, endless creative possibilities, and much more.
Phoenix is an extremely mobile market with audiences constantly on the go. And car travel represents a key factor in the consumer journey. On average, over 26% of the adult 18+ population travel 200+ miles in a week. In addition, 96% drive or carpool weekly, and 20% have more than a 30-minute round-trip commute to work each day.
Sources: Geopath OOH Ratings, 2022; Scarborough Release 2, 2022
Phoenix has a population of over 4.5MM adults 18+, and we offer myriad opportunities to reach audiences across an array of demographics. Phoenix’s median age is 37.5 with an average annual household income of over $56K. The market’s population includes 28% Hispanic, 5% African American, and 3% Asian residents.
Source: Census Estimates, 2021
Maricopa County has been named one of the fastest-growing counties in the U.S., representing approximately 62% of the state’s population. CCO has concentrated coverage throughout the county, blanketing both major freeways and key secondary arteries as well as two private jet terminals. And we are the largest provider of Digital Bulletins in the DMA.
Source: Geopath OOH Ratings, 2022; Phoenix Business Journal Articles 1 & 2
Our “Diamond Board” carries the distinction of being one of CCO’s premiere Spectacular Billboards. With a name befitting its unique shape, this historic landmark towers over the heavily traveled I-17 freeway, commanding attention across the entire valley. This billboard generates nearly 1MM adult 18+ impressions weekly and encompasses multiple freeway viewing angles—your brand will enjoy 100% share of voice on this iconic 4,500 square-foot billboard.
Source: Geopath OOH Ratings, 2021
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Phoenix that allows your message to reach your target audience directly where they are. This inventory includes:
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
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