Washington, D.C.
Washington, D.C., is the ninth-largest U.S. media market, serving as a central hub for professionals, politicians, and decision makers as well as being a major tourist destination. From national monuments and historic neighborhoods to growing Maryland and Virginia suburbs, connect with residents of our nation’s capital and the millions of visitors it attracts each year with our exclusive billboard and airport advertising opportunities.
Source: Census Estimates, 2022
DMA/Demo info
Washington, D.C., the ninth-largest U.S. media market, spans 41 counties and multiple states. With a population of over 5MM, this broad and diverse market includes highly desired audiences throughout Northern Virginia, the District of Columbia, and Prince George’s County, MD. This is the #3 African American DMA and #6 Asian DMA—the population includes 25% African American, 14% Hispanic, and 10% Asian residents. On average, households own two cars and have a median income of over $137K. In addition, 70% of the population are college educated and 76% are employed. A single OOH campaign buy in Washington, D.C., can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: Census Estimates, 2022; Scarborough Washington D.C. Release 1, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Digital influence
Market in motion
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Scarborough Release 1, 2022; Geopath OOH Ratings, 2022; Airports Council International, 2019
Our coverage
CCO RADAR and measurement
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Washington, D.C.?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Washington, D.C. that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Digital Premiere Panels
- Premiere Panels
- Transit Shelters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorWashington, D.C.
To report any damages or other issues with our advertising structures, contact (301) 617-2600.
George Troyano
Branch President
Michele Kimes
VP, Sales
Steve Brvenik
VP, Real Estate & Public Affairs
Jon Abeln
VP, Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.