As the 39th media market in the United States, West Palm Beach is the ultimate multicultural market, ideal for targeted billboard and airport advertising that connects affluent customers and luxury brands. This market not only presents advertisers opportunities to speak with nearly 1.8MM adult residents over 18, but also with 7MM+ visitors that flock to the area annually.
Source: Census Estimates, 2021; Scarborough, Release 1, 2022
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Clear Channel Outdoor’s (CCO) West Palm Beach billboards deliver 67MM impressions weekly and offer excellent coverage throughout the market. From Palm Beach County, one of the largest counties in Florida, to Indian River County, we offer impact to travelers along I-95 as well as at the Palm Beach Airport.
Our digital footprint reaches 64% of the adult 18+ population, covering Palm Beach County’s I-95 route, and, as the exclusive provider of digital coverage in the area, we provide flexibility and fast opportunities for advertisers. Plus, our digital displays extend to US-1, the main local thoroughfare in St. Lucie County, and deliver 3.6MM weekly impressions.
West Palm Beach is a market that drives with 94.5% of locals having driven or carpooled within the past week. Additionally, West Palm Beach presents a captive audience that incurs an average round-trip commute time of over 40 minutes, with over 20% of the market driving for more than 30 minutes. Palm Beach International Airport sees an average of nearly 600K monthly passengers, delivering 1.6MM+ monthly impressions.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2021; Census Estimates, 2021; Scarborough Release 1, 2022; Palm Beach International Airport
West Palm Beach is the ideal place to speak to affluent clientele with average household incomes sitting at an impressive $96K+. Known for its beautiful beaches and high-end retailers, West Palm Beach is also a great place to reach tourists and locals alike at shopping centers such as Town Center in Boca Raton, Gardens Mall in Palm Beach Gardens, and Worth Avenue in Palm Beach. While the market is also diversifying, the population includes a resident breakdown of 21% Hispanic, 18% African American, and 2% Asian.
Source: Census Estimates, 2022; Scarborough West Palm Beach Release 1, 2022; Geopath OOH Ratings, 2021
Clear Channel Outdoor offers premier coverage along I-95, which runs through Palm Beach County and toward the east as well as Palm Beach International Airport (PBI) and four private jet terminals. This unrivaled coverage includes both printed and digital bulletins and also covers high-density areas within the Hispanic community in West Palm Beach. Additionally, our coverage impacts the largest share of St. Lucie County, home to Port St. Lucie, the largest city in the West Palm Beach DMA. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in West Palm Beach to reach your desired audience.
With nearly 7MM annual passengers delivering over 19MM annual impressions, Palm Beach International Airport boasts the perfect crossroads for business commuters and tourists. Reach your target audience with diverse inventory offerings of digital, print, and experiential to drive your brand’s message.
Source: Airports Council International, 2019
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in West Palm Beach that allows your message to reach your target audience directly where they are. This inventory includes:
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
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Jasper "JJ" Johnson
VP, Real Estate & Public Affairs
VP, Development, Airports Division
VP, Sales/Sales Manager, Airports Division
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