As the 39th media market in the United States, West Palm Beach is the ultimate multicultural market, ideal for targeted billboard and airport advertising that connects affluent customers and luxury brands. This market not only presents advertisers opportunities to speak with nearly 1.8MM adult residents over 18, but also with 7MM+ visitors that flock to the area annually.
Source: Census Estimates, 2021; Scarborough, Release 1, 2022
Clear Channel Outdoor’s (CCO) West Palm Beach billboards deliver 67MM impressions weekly and offer excellent coverage throughout the market. From Palm Beach County, one of the largest counties in Florida, to Indian River County, we offer impact to travelers along I-95 as well as at the Palm Beach Airport.
Our digital footprint reaches 64% of the adult 18+ population, covering Palm Beach County’s I-95 route, and, as the exclusive provider of digital coverage in the area, we provide flexibility and fast opportunities for advertisers. Plus, our digital displays extend to US-1, the main local thoroughfare in St. Lucie County, and deliver 3.6MM weekly impressions.
West Palm Beach is a market that drives with 94.5% of locals having driven or carpooled within the past week. Additionally, West Palm Beach presents a captive audience that incurs an average round-trip commute time of over 40 minutes, with over 20% of the market driving for more than 30 minutes. Palm Beach International Airport sees an average of nearly 600K monthly passengers, delivering 1.6MM+ monthly impressions.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2021; Census Estimates, 2021; Scarborough Release 1, 2022; Palm Beach International Airport
Printed Bulletins: Providing evenly dispersed coverage on major interstates and surface streets throughout West Palm Beach, our Printed Bulletins are positioned on heavily trafficked roads to provide full market coverage for bold and unskippable media.
West Palm Beach is the ideal place to speak to affluent clientele with average household incomes sitting at an impressive $96K+. Known for its beautiful beaches and high-end retailers, West Palm Beach is also a great place to reach tourists and locals alike at shopping centers such as Town Center in Boca Raton, Gardens Mall in Palm Beach Gardens, and Worth Avenue in Palm Beach. While the market is also diversifying, the population includes a resident breakdown of 21% Hispanic, 18% African American, and 2% Asian.
Source: Census Estimates, 2022; Scarborough West Palm Beach Release 1, 2022; Geopath OOH Ratings, 2021
Clear Channel Outdoor offers premier coverage along I-95, which runs through Palm Beach County and toward the east as well as Palm Beach International Airport (PBI) and four private jet terminals. This unrivaled coverage includes both printed and digital bulletins and also covers high-density areas within the Hispanic community in West Palm Beach. Additionally, our coverage impacts the largest share of St. Lucie County, home to Port St. Lucie, the largest city in the West Palm Beach DMA. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in West Palm Beach to reach your desired audience.
With nearly 7MM annual passengers delivering over 19MM annual impressions, Palm Beach International Airport boasts the perfect crossroads for business commuters and tourists. Reach your target audience with diverse inventory offerings of digital, print, and experiential to drive your brand’s message.
Source: Airports Council International, 2019
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
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