Own LA duringthe Big Game
CCO is the only partner that covers every step of the Big Game fan journey in LA, from freeway corridors and the Sunset Strip to regional airports and private terminals, backed by the tools and audience data to make every campaign count.
No one covers LA like CCO
The Big Game brings a captive, high-value audience to every corner of LA for two weeks, and CCO’s billboards already reach 85% of the Los Angeles DMA. With an estimated 150K out-of-market fans, 25K hotel rooms booked, and $500M in projected economic impact, no other partner puts your brand in front of this moment at this scale.
Source: Governor of the State of California; Los Angeles Travel Association; Geopath, 2026Dominate all stages of the fan journey
Before
Meet football fans and high-net-worth travelers the moment they land at Long Beach Airport and Hollywood Burbank Airport, as well as 3 private terminals serving greater LA.
During
Reach fans as they attend the game’s festivities and move throughout the market, the Sunset Strip, and along the top traveled freeways.
After
When the game ends, CCO extends your campaign with outbound placements and mobile retargeting through RADARConnect, so your brand travels home with them.
Put your brand at every stop of LA's Big Game experience
Cheer on the hometown team
Los Angeles won’t be the only city celebrating the Big Game. Plenty of eyes will be on the hometowns of participating teams. Fuel team spirit with our dynamic digital capabilities like scoring, local triggers, social media integration, and Roadblocks.
Get more with Clear Channel Outdoor LA
Ready to own LA during the Big Game?
Tell us your campaign goals. We'll build the plan to make every step of the fan journey count for your brand.
Creative executions are subject to applicable rights, licensing and other restrictions. Availability of certain executions may vary depending on advertiser rights and applicable third-party approvals.