Countdown to theBig Game kickoff
Source: Review Journal, 2023
The Big Game effect
450K+ football fans are expected to visit Las Vegas for this year’s Big Game
Weekend revenue will likely top $1B+ between resorts, entertainment, and sports books
An estimated $500M is expected to impact the Las Vegas economy during the weekend
Light up Allegiant Stadium with CCO’s Stadium Digital Spectacular
This eye-catching, 3-story Digital Spectacular sits directly across the street from Allegiant Stadium in Las Vegas, the venue for this year’s Big Game. Wrapping the only parking garage at the stadium, as well as strategically located above the newly opened WSKY Bar & Grill, this dynamic Digital Spectacular will be seen by thousands of football and sports fans entering, exiting, and passing Allegiant Stadium before, during, and after the Big Game. To learn more about this opportunity, get in touch with our Las Vegas sales representatives.
Leverage CCO's Las Vegas billboard displays to reach Big Game visitors
Get more in Las Vegas
Aside from being this year’s host of the Big Game, Las Vegas is home to world-class casinos, restaurants, venues, and more. CCO’s network of over 800 billboard displays reach 95% of Las Vegas adults 18+ weekly, offering your brand a highly effective channel to reach a diverse and on-the-go audience. What’s more, we offer exclusive access to Las Vegas’s jaw-dropping Resorts World displays as well as one private jet terminal reaching affluent football fans, consumers, and business decision makers flying in and out for the Big Game. Contact us to learn more about CCO’s captivating and one-of-a-kind advertising opportunities and packages in Las Vegas.
Bring your brand to life with CCO's Stadium Digital Spectacular
Cheer on the hometown team
Las Vegas won’t be the only city celebrating the Big Game. Plenty of eyes will be on the hometowns of participating teams. Fuel team spirit and Big Game participation with billboard advertising opportunities in your backyard using our dynamic digital capabilities like live scoring, local triggers, social media integration, and Roadblocks.
Get more measurement for football's Big Game
CCO’s billboard advertising can not only help push your brand through the noise during football’s Big Game in Las Vegas, but can also measure your campaign’s impact with CCO RADAR. Discover how OOH and mobile helped the launch of an emerging brand, Gameday Vodka, and measured its lift in search, website visits, and CTR using RADARConnect.
Frequently Asked Questions
How do I rent a billboard for Game Day in Las Vegas?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of billboard advertising inventory in Las Vegas that allows your brand message to reach football fans directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Spectaculars (Stadium Digital, Resorts World)
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How much does a billboard cost for an OOH advertising campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized billboard advertising solutions, specifically tailored to your campaign goals. To learn more about campaign pricing for football’s Big Game, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How can I make my ad stand out from another billboards during game day in Las Vegas?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. For sport events like the Big Game, we offer dynamic digital capabilities to engage football fans at the stadium in Las Vegas and beyond—including live scoring and conditional triggering.
With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative billboard advertising campaigns to make your brand stand out. We’re here to help make your advertising campaign shine with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Interested in Big Game billboard advertising?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.