Boston South Station Advertising: Why This Transit Hub Delivers for Brands
Boston’s South Station is more than a transit hub, it’s a high-impact media environment with unmatched visibility, foot traffic and premium ad formats for brands that want to reach decision-makers on the move.
Why South Station Is Boston’s premier advertising destination
South Station is more than a transportation hub, it’s Boston’s gateway to New England and one of the city’s most high-impact advertising environments. Located at the intersection of the Downtown, Financial and Seaport Districts, this iconic terminal offers unmatched visibility to a diverse, high-value audience moving through the heart of the city. And with more than 12.5 million annual riders, South Station is the busiest train hub in New England, home to the region’s most active Amtrak and MBTA commuter rail lines, plus Boston’s largest intercity bus terminal. Every day, thousands of professionals, commuters, and visitors pass through, making it a key location for advertisers to reach audiences in motion.
South Station at a glance:
- Boston’s busiest Amtrak and MBTA commuter rail station
- Largest intercity bus terminal in the region
- High-speed rail service to NYC, D.C. and other major cities
- Connections to 300+ destinations and stops
- Located near 17 Fortune 500 headquarters
- Positioned in a city that welcomes 22.7M+ annual visitors
Reach a high-value, decision-making audience
With connections to over 300 destinations, South Station serves a steady flow of business travelers, tourists, and locals each day. As a commuter and intercity hub, it offers brands consistent access to a high-value audience of professionals, decision-makers, and cultural influencers, all in one place.
- Amtrak & Commuter Rail: Serving 135 stops across Boston, NYC, D.C. and beyond
- MBTA Red & Silver Lines: Reaching Cambridge, Quincy, Logan Airport and the Innovation District
- Intercity Bus Service: 121 routes across New England and beyond
High-impact advertising formats at South Station
Clear Channel Outdoor (CCO) is the exclusive media partner at South Station, offering brands the opportunity to fully own the space. From full-motion digital displays to large-format outdoor creative, CCO helps turn transit time into brand-building time.
Signature opportunities at South Station:
- Concourse Domination: Own the entire concourse level with branded takeovers reaching travelers between platforms, shops and dining areas.
- Subway Domination: Exclusive access to high-traffic placements on the Red and Silver Lines during peak hours.
- Premiere Digital Displays: Full-motion digital screens with synchronized ads in premium eye-level positions.
- Outdoor Concourse Spectacular: 250 feet of display space above South Station’s entrance, ideal for bold, high-volume messaging.
Real campaign, real impact
Flexcar recently launched a campaign at South Station, using bold creative placements throughout the terminal. The effort reached thousands of commuters and travelers each day, delivering maximum visibility in one of New England’s most valuable advertising hubs.
The takeaway
If you want your brand to be seen, remembered and talked about in Boston, start with South Station. With unmatched foot traffic, premium ad formats, and nonstop audience flow, this station delivers visibility at scale. Let’s connect on how CCO can help your campaign stand out in Boston’s most active transit environment.
Sources: Boston Curbed, South Station, Boston Seaport, Fortune, South Station Air Rights, Boston Convention and Visitors Bureau, Massachusetts Bay Transportation Authority, MassDOT
Frank "Huck" Huckabone
Branch President, Boston
Frank “Huck” Huckabone is President of Clear Channel Outdoor–Boston, overseeing revenue, sales, marketing, real estate, public affairs, operations, and finance across the market. A senior media and marketing executive with over 25 years in Sports and Entertainment, he has driven revenue growth across multimedia platforms, including out-of-home, TV, digital and sports venues. Huck previously held leadership roles at Just Publications, Madison Square Garden, Fenway Sports Management and SEEKR Technologies. A Hartwick College graduate, he resides in Newton, MA.
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