Digital Billboards in Boston: Formats, Locations, and Targeting Strategies

Boston’s digital billboards offer flexibility, speed, and impact

Digital billboards are a powerful medium for brands looking to communicate quickly, creatively, and at scale. They offer the flexibility of multiple creative changes within one ad campaign through state-of-the art technology, premium color definition, and image quality both day and night —all without the added cost of printing and installation. From dayparted messaging to full-motion visuals, Clear Channel Outdoor’s (CCO) digital formats offer a dynamic canvas in Boston.

Where to find high-impact digital units

Digital billboards are most effective when placed where they meet audiences in motion, and in Boston, that means major roadways and commuter routes. Boston has the 4th highest traffic congestion in the country, and presents a prime opportunity for high-frequency brand exposure. CCO’s digital bulletins are positioned along major highways including I-93, I-95, I-495, and Route 1, reaching a broad mix of daily commuters, suburban travelers, and city dwellers. Commuting in Boston takes time and offers brands plenty of opportunities to stay top of mind:

Digital posters in South Station

Located in New England’s busiest commuter hub, digital posters in South Station offer a different kind of visibility. These smaller-format displays reach thousands of pedestrians daily; from commuters and business travelers to tourists and visitors. Full-motion creative makes them ideal for storytelling, retail tie-ins, or product messaging meant to reach audiences on foot and in high-dwell environments.

When your brand needs a big moment

Sometimes a campaign calls for something bold. CCO’s digital Roadblock allows brands to appear across every digital billboard in a market, or across the nation, at the same time. This solution is often used for rebrands, product launches, or major cultural moments where scale and visibility matter. 

When timing and relevance matter most

Digital billboards are ideal for campaigns that benefit from flexibility, such as promotions with tight timelines, event tie-ins, or evolving creative. Many brands also leverage dynamic messaging tools to adjust content based on ‘triggers’. For example: promoting a cold beverage when the temperature reaches 90+, or food delivery apps sponsoring a countdown to the big game, etc. Digital formats help brands connect in relevant, time-sensitive ways in the real world.

Plan with data, scale with Clear Channel Outdoor

Boston is home to a thriving economy driven by life sciences, healthcare, education, and financial services. With CCO’s audience planning solution, RADARView, we help brands understand where their customers are most likely to be based on behavior, demographics, and movement patterns. Whether you’re trying to reach college students, sports fans, or high-income professionals, data-backed OOH planning can help your campaign align with the right audiences, in the right places, at the right time. And paired with the flexibility of digital billboards, data-backed planning helps brands deliver the right message, when and where it matters most.

^{_{Sources: 2024 Census Estimates; Geopath, 2024; Scarborough Boston DMA Release 1 2024; 2024 INRIX Global Traffic Scorecard}}