Peach State Billboards: What Makes OOH in Atlanta Feel So…Atlanta

Atlanta is a city rich with personality, and its Out-of-Home (OOH) landscape reflects it.

In the ATL, OOH isn't just big. It's bold, local and unapologetically proud. From billboards that nod to the city’s hip-hop heritage to posters that pop near your favorite late-night spots, OOH advertising here speaks the local language. And if you’re a marketer looking to connect with these consumers, this is where cultural fluency meets brand visibility.

A Market That Moves. And Moves Fast

As the eighth largest DMA in the country and home to over 5.7 million adults, Atlanta is a hub for culture, commerce and community. It’s also the second-largest African American market in the U.S., with a population that’s diverse, mobile and deeply connected to its hometown roots.

Ninety-three percent of residents drive or carpool weekly, and nearly one-third spend more than 30 minutes commuting to work. That gives brands precious time, and space, to make their message stick with high-impact visuals on our strategically placed billboards across the market.

Billboards That Show Local Love

In Atlanta, great OOH taps into the city’s rhythm. Creative campaigns that call out neighborhoods like Buckhead or Bankhead instantly feel familiar. Using local lingo, referencing the Braves or Hawks, or riffing on the music scene adds cultural currency.

These placements feel Atlanta-born because they are made to resonate with a city that appreciates wit, style and creative expression.

Iconic Locations with Big Impressions

We offer full-market coverage on printed and digital bulletins across major interstates and highways like I-75, I-85, I-20 that frame the city and fuel its daily movement.

Digital billboards deliver over 37 million weekly impressions, offering real-time flexibility for brands to pivot, personalize or promote at the speed of culture.

Smaller-sized billboards, known as posters and Premiere Panels®, with over 39 million combined weekly impressions, bring that same energy into neighborhoods. These billboard formats thrive near restaurants, bars, retail and event venues: prime spots to drive foot traffic and conversation.

Flavor, Fashion, and Fanbases

Atlanta is food-forward, sports-crazed and trend-savvy. Great OOH leans into that. From posters near iconic lunch joints to digital displays that celebrate a Falcons win, campaigns succeed when they feel in sync with what the city’s already excited about. Using conditional triggers like dayparting and live-scoring helps instill that sense of community, bringing together commuters with brands at every part of the daily journey.

Start Your OOH Campaign in ATL

OOH in Atlanta works because it feels real. It moves with the city, speaks its language, and taps into the cultural heat that defines the region. For brands ready to stand out, ATL’s billboard scene is more than just media, it’s a vibe.

Learn more about CCO’s Atlanta coverage, or contact us to get in touch with our expert sales team, who can get your billboard campaign off the ground.

^{Source: U.S. Census Estimates, 2023; Metro Atlanta Chamber of Commerce, 2023; Scarborough Research, 2023; Nielsen DMA Rank, 2023; Geopath Out of Home Ratings, 2024}