Atlanta
Atlanta, the eighth-largest U.S. media market, is one of the nation’s top growing metros. A major hub for the tech, restaurant, and entertainment industries, Atlanta is home to the world’s busiest airport. Reach consumers where they drive, walk, and fly in this diverse market with our exclusive billboard advertising opportunities.
Source: Nielsen DMA Rank, 2022; US Census Estimates, 2022; The Economist, 2022
DMA/Demo info
The Atlanta DMA, the eighth-largest U.S. media market, spans the Atlanta metro area, including parts of Alabama and North Carolina. With a population of more than 7MM, this broad and diverse market is top ranked for livability and population growth. Atlanta’s population includes 31% African American, 11% Hispanic, and 6% Asian, and it is the #2 African American market in the U.S. On average, households own two cars and have a median income of $100K+. The median age is 37 with 64% of the population college educated and 73% employed. A single outdoor advertising buy in Atlanta can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: Census Estimates, 2022; Metro Atlanta Chamber, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 94% of adults 18+ weekly with 604MM impressions in Atlanta. We have nearly 2,000 displays across 21 counties covering all major interstates in the market, making us an out-of-home (OOH) advertising leader in Atlanta.
Digital influence
Market in motion
Atlanta residents and visitors are on the move. On average, 93% of local adults drove or carpooled in the past week, with 31% traveling 200+ total miles. Last year, commuters spent an average of 43 minutes traveling round-trip to work. In addition, Atlanta is home to the world’s busiest airport, Hartsfield-Jackson Atlanta International Airport (ATL), which serves over 110MM passengers annually.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2022; Scarborough Atlanta DMA Release 1, 2022; Airports Council International, 2019
Our coverage
We can help you engage consumers where they live, work, and play throughout Atlanta with billboard and airport advertising. With an extensive OOH advertising network covering highly desirable areas of the market, from all major interstates and surface streets to Hartsfield-Jackson Atlanta International Airport and three private jet terminals, we’re primed to help brands connect with residents and visitors alike in one of the nation’s top growing metros. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Atlanta to reach your desired audience.
Hartsfield-Jackson Atlanta International Airport (ATL)
Ranked the #1 Busiest Airport in the world, Hartsfield-Jackson Atlanta International Airport (ATL) welcomes over 110MM annual passengers, including affluent consumers and decision makers who are spending more time than ever in airports. With a wide variety of advertising opportunities inside ATL and on the roadways around it, we can help you reach travelers before, during, and after the passenger journey so your brand stays top of mind for consumers.
Source: Airports Countil International, 2019
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With over 3,000 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Atlanta?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Atlanta that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Digital Premiere Panels
- Premiere Panels
- Premiere Squares.
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorAtlanta
To report any damages or other issues with our advertising structures, contact (678) 309-0085.
Maryann Balbo
Branch President
Tangela Walton
VP, Sales
Bryan Gaylor
VP, Real Estate & Public Affairs
John Moyer
SVP, Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.