Clear Channel Impact
Consumers increasingly expect brands to stand for more than the products they sell. Built in collaboration with GoodBrand Impact, Clear Channel Impact™ lets brands make authentic audience connections through powerful storytelling, by activating existing media or social impact budgets to deliver both media value and community impact.
Advertising that does more
Clear Channel Impact directs a portion of a brand's media investment to a vetted nonprofit cause of their choice - while their full-scale OOH campaign still runs across Clear Channel's national network. By combining media, storytelling, and community engagement, brands can:
• Support meaningful causes in local communities
• Create authentic, purpose-driven content
• Amplify nonprofit initiatives through OOH media
• Strengthen consumer trust and brand affinity
• Deliver measurable business and community impact
• Support meaningful causes in local communities
• Create authentic, purpose-driven content
• Amplify nonprofit initiatives through OOH media
• Strengthen consumer trust and brand affinity
• Deliver measurable business and community impact
How it works
Strategic Cause Alignment
We help brands identify nonprofit partners and initiatives that align authentically with their values, audiences, and business objectives.
Community Partnerships
Brands can support their preferred nonprofits or tap into a vetted network of national and local organizations across a wide range of issue areas.
Storytelling & Content
Community impact becomes powerful storytelling - branded content, documentary-style creative, and real-world narratives that connect authentically with audiences.
Media Amplification
Campaigns are amplified across CCO's national OOH footprint, extending reach while spotlighting meaningful community action.
Built on a legacy of community support
Clear Channel Outdoor has a longstanding history of supporting nonprofit organizations and public service initiatives nationwide. The company has been recognized with the Ad Council's Silver Bell Award and the National League of Cities' Service to Cities Award for its commitment to communities. Clear Channel Impact extends that legacy, creating new opportunities for brands to align business goals with meaningful community outcomes, and giving the causes they support a national stage.
Why brands are participating
Today's consumers increasingly reward brands that demonstrate authentic social responsibility and community engagement. Clear Channel Impact provides a scalable way for brands to integrate purpose into existing marketing efforts while generating meaningful visibility for the causes they support. The model creates value for brands, nonprofit organizations, and communities alike, turning advertising into a platform for measurable action and authentic connection.
Note: Not all campaigns may qualify for Clear Channel Impact. Reach out to start a consulting discussion and determine if yours does.
Let's create impact together
Clear Channel Impact gives brands a scalable way to turn advertising investment into measurable community action - whether you're launching a national initiative or supporting local communities market-by-market. Fill out the form to start the conversation.
Some RADAR solutions may not be available in all CCO markets.
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