Tap Into the Passion of Football Fans with the Power of OOH Advertising
Passionate football fans are extremely valuable to brands. Feed that passion using an Out-of-Home (OOH) campaign that drives real-time engagement and measurable results.
Engage fans beyond the stadium
For football fans, the vaunted gridiron season is a time of immense passion and excitement. It’s much more than just watching a game for them. It’s about being part of a community. And that community spirit lives rent free in the hearts and minds of fans 24/7. So while fans are on the move—commuting, tailgating and gathering at local hotspots—leverage Clear Channel Outdoor’s (CCO) extensive network of billboards, strategically placed in key professional football markets like New York, Dallas, Chicago, and Miami—to ensure your brand stays top-of-mind throughout the season. Whether it’s game day or the days leading up to it, give them what they want, when they want it—a constant flow of information about their team and what’s happening across the league.
Dynamic creative for real-time relevance
Unleash the true power of digital billboards with dynamic creative to deliver timely, relevant content matching the energy and enthusiasm of the football fan base. From real-time score updates and game-day weather to interactive elements, dynamic creative executions ensure your brand is always part of the action. Celebrate team victories, build anticipation before games, and keep fans informed on the latest developments in the world of sports.
Own key moments with Digital Roadblocks
Maximize your brand's visibility during critical moments of the season with our Digital Roadblock Solution. Achieve 100 percent share of voice by dominating digital displays in one Clear Channel professional football market or in all of them. Our Roadblock Solution syncs every digital display that’s part of the campaign to go live simultaneously with an identical message, turning a media buy into a media event, on highways and in neighborhoods.
Blur the lines between fantasy and the physical world of football
Passionate football fans are highly engaged. This high-level of attention gives brands myriad opportunities to be noticed, remembered and talked about. And nothing grabs attention like an over-the-top execution on the big, bold creative canvases offered by Clear Channel Outdoor’s Spectacular Digital displays. Augmented Reality (AR) and 3D Anamorphic Video are tech-driven experiences that make the unreal feel real, amplifying the excitement of the game while deepening brand connection. These experiences are built for sharing across social media channels, garnering attention from media outlets, and giving fans a behind-the-scenes or a VIP feel. And what fan wouldn’t love that kind of connection to their favorite team or player.
Measure impact with CCO RADAR
CCO's RADAR suite of data solutions helps you plan, optimize and measure the effectiveness of your OOH campaigns in a privacy conscious way. By leveraging aggregated and/or anonymous mobile location data, RADAR provides insights into audience behaviors and campaign performance. Discover how OOH and mobile helped the launch of emerging brands and measured lifts in search, website visits and click-through rates using RADARConnect.
Ready to activate your football campaign?
Explore how Clear Channel Outdoor's innovative OOH solutions can amplify your brand's presence this football season. Visit our Football Billboard Ads page to get started.
Clear Channel Outdoor is not affiliated with, endorsed by, or sponsored by the National Football League (NFL) or any of its teams, properties or affiliates.
Tyler Lorey
Manager, Product Marketing & Marketing Solutions
Tyler Lorey is Manager of Product Marketing and marketing solutions at Clear Channel Outdoor, where he shapes the company’s go-to-market story and supports revenue growth through sales-driven initiatives. He partners with national sales and regional marketing teams to develop materials around key opportunities and events, while elevating client and local market success stories through engaging social media content. Tyler also plays a key role in Clear Channel's product marketing strategy, showcasing the value of its solutions and innovations for advertisers. He began his career as an account manager at a fast-growing advertising agency and later moved into managing marketing strategy and content for a wholesale distributor. A graduate of Clemson University, Tyler enjoys golfing and spending time outdoors.
More by TylerExplore More Posts
Understanding Billboard Pricing: Location, Format, and Value
Wondering what goes into the cost of a billboard? Here’s a breakdown of what really influences the cost of your Out-of-Home (OOH) campaign, and how to get more from your spend.
4 min
In a Fractured Media World, OOH Is the Proven, Essential Medium in the Mix
Out-of-Home (OOH) advertising is increasingly vital in a fragmented media landscape where traditional channels face challenges like ad avoidance and brand safety. Recent studies demonstrate that OOH not only breaks through consumer attention barriers but also drives key brand metrics without many of the challenges common in digital ads.
6 min
Sunset Strip Billboards: How Brands Claim Their Place in L.A.’s Cultural Spotlight
Cruise down LA’s storied Sunset Blvd, where palm trees, traffic, and towering billboards showcase the city’s past, present, and ever-shifting culture.
3 min
OOH Spring Campaigns: Creative Strategies to Make Your Brand Blossom in 2026
Spring brings a renewed mindset for consumers, focused on fresh starts, special moments, and new purchases. Brands can capture this energy with billboard campaigns that inspire action during the season.