Ring in the new yearin Times Square
As the clock nears midnight on New Year's Eve, the eyes of the world turn to the dazzling lights and bustling energy of New York's Times Square. And Clear Channel Outdoor's (CCO) vast network of billboard advertising is uniquely positioned to showcase your brand at the center of the worldwide celebration that commands the attention of over one billion people.
Source: balldrop.com
CCO's Times Square coverage
6 fast, flexible digital spectaculars
4.6MM residents and tourist reached weekly
21 massive static spectaculars
Premium digital network, premium Times Square coverage
New Year's Eve is not only a New York tradition, but it's also a global phenomenon providing the quintessential opportunity for brands to connect with audiences in one of the world's most recognizable places at the most anticipated time, in an environment primed to deliver impact. By leveraging CCO's Premium Digital Network, brands can make that connection from 50th Street and Broadway all the way down to Penn Plaza. And for tourists flying in for the festivities, welcome them to the party upon arrival via our award-winning airport advertising solutions at the region's three international airports.
Our digital capabilities deliver flexibility and impact
High profile and strategically located in cultural hot spots like Times Square and the heart of the theater district, CCO's digital spectaculars offer advanced capabilities delivering the kind of impact that today's marketers have come to expect, like the ability to change messages frequently, anamorphic 3D video, live web feeds of data including news, sports scores, time and temperature, social media integration, and much, much more.
Own the night with CCO Roadblocks
Our Digital Roadblocks are perfect for high-travel times like New Year's Eve in Times Square. Brands can dominate the landscape with holiday or brand messages synchronized across our digital network in Times Square or across the nation. Generate massive exposure with 100% share of voice during the most popular and most crowded night of the year in Times Square.
Times Square delivers for New Year's Eve
CCO RADAR Data Solutions help you understand your campaign's impact
Our CCO RADAR suite of data solutions help you plan, optimize, and measure the effectiveness of your out-of-home (OOH) campaign. CCO RADAR leverages anonymous and/or aggregated mobile location data, making it more efficient to reach your desired audience, and easier to understand the impact that OOH has on your business. Our proprietary approach to data analytics provides insights into audiences and outcomes. It unlocks the true potential of OOH for today's modern marketer who wants to reach the right audience and measure and understand out-of-home's impact.
Contact Us
What is your brand doing New Year's Eve?
Our local teams of sales representatives, marketers, and creatives are ready to help you develop a plan to amplify your message before, during, and after the big night. We can help with market research, competitive analysis, creative ideation and execution, and campaign planning. Just complete the form to contact us.
Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.