New York
New York is the #1 U.S. media market. From Times Square and major roadways to Port Authority of New York and New Jersey airports, including John F. Kennedy (JFK), LaGuardia (LGA), and Newark (EWR), our billboards connect brands with New Yorkers and visitors from around the world all across the tristate area, including parts of New Jersey.
Source: US Census Estimates, 2022
DMA/Demo info
New York, the top U.S. media market, spans the New York City metro area, including parts of New Jersey, Connecticut, and New York State. It’s a premier international destination visited annually by more than 60MM tourists. New York’s diverse population includes 25% Hispanic, 17% African American, and 11% Asian, and is one of the most ethnically diverse markets in the world—and home to the country’s second-largest Hispanic population. This highly desirable market is more educated and higher earning than average. The mean household income is nearly $115K, with an average of one car per household. Nearly half (45%) of the population are college educated and 62% are employed. Learn more about the key audience demographic in the market and how Clear Channel can help your brand reach them.
Source: U.S. Census Estimates, 2022; Scarborough Release 1, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 92% of adults weekly in New York. With over 800 displays covering 22 counties, we offer the widest variety of outdoor advertising formats, including high-impact Times Square digital billboards.
Digital influence
We’re the dominant digital out-of-home (DOOH) provider with full-motion digital billboards in Times Square, reaching 80% of adults 18+ in the DMA weekly with 190.4MM impressions. Our programmatic and digital offerings, along with anamorphic 3D illusions and augmented reality capabilities, help advertisers activate quickly and efficiently on roadside billboards and in the region’s airports.
Market in motion
New York is a commuter city and a bustling tourist destination. On average, nearly 73% of local adults drove in the past week. In fact, last year New Yorkers spent an average of 117 hours in traffic—over twice the national average. In addition, the Port Authority airports service nearly 90MM domestic travelers annually. With consumers out and about, New York is a prime outdoor advertising market.
Source: U.S. Census Estimates, 2022; Scarborough Release 1, 2022; Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2022; INRIX Global Traffic Scorecard, 2023; Airports Council International, 2019
Our coverage
Reach consumers as they walk, drive, and fly throughout the tristate area via Port Authority airports as well as seven private jet terminals, and major arterial roadways across New York, New Jersey, and Connecticut. With an extensive out-of-home (OOH) advertising network covering 92% of the New York market weekly, we’re uniquely positioned to promote your brand to people from around the world as they live, work, and play in the #1 media market. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in New York to reach your desired audience.
Source: Geopath OOH Ratings, 2022; US Census Estimates, 2022
Times Square
We can help you engage with consumers where advertisements are the attraction. The #1 U.S. tourist destination with up to 480K visitors per day, Times Square represents a rare opportunity to reach a local, national, and global audience in a single buy. Unique DOOH opportunities include multiscreen domination, interactive content, social media integration, and anamorphic 3D illusions. With the most digital billboards in Times Square and a variety of programmatic advertising options, we can help you connect with a highly engaged and social audience.
Source: Geopath OOH Ratings, 2022
Source: OAG; Airports Council International, 2019
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses anonymous and/or aggregated mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in New York?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in New York that allows your message to reach your target audience directly where they are. This inventory includes:
- Digital Bulletins
- Digital Spectaculars
- Wallscapes
- Posters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorNew York
To report any damages or other issues with our advertising structures, contact (212) 812-0000.
Tom Green
VP, Sales
Kenneth Rowell
VP, Real Estate & Public Affairs
John Moyer
SVP, Development, Airports Division
Jon Sayer
SVP, National Sales, Newark International Airport, JFK International Airport, & LaGuardia Airport
Kyle Huddle
VP, Sales/Sales Manager, Stewart International Airport
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.