Minneapolis-St. Paul
Known as the Twin Cities, Minneapolis-St. Paul is the fourteenth-largest media market in the U.S. From the Mall of America to Mayo Clinic Square, advertisers can leverage Clear Channel Outdoor (CCO) billboards and airports advertising to connect with consumers living in and visiting the market and its surrounding areas.
Source: OAAA Nielsen DMA Rankings, 2021
DMA/Demo info
Ranked seventh-most diverse economy among all metropolitan areas in the U.S., the Twin Cities' landscape spans the metro areas and the surrounding suburban communities. Minneapolis-St. Paul includes a racial and ethnic population breakdown of 6% Hispanic, 7% African American, and 5% Asian people. The median household income is over $104K, with a median age of around 38 years old. With nearly half (48%) of the population college-educated, 64% are employed. An outdoor advertising campaign in Minneapolis-St. Paul can reach various audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: Minnesota Department of Employment & Economic Development; Scarborough Release 1, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Digital influence
Market in motion
Source: Census Estimates, 2021; Scarborough Release 1, 2022; 2022 INRIX Scorecard, 2023; Airports Council International, 2019
Our coverage
Mayo Clinic Square
Source: mplsdowntown.com; Twin Cities Pioneer Press; US Census Estimates, 2021
Minneapolis-St. Paul International Airport (MSP)
Source: Minneapolis/St. Paul International Airport; Airports Council International, 2019
CCO RADAR and Measurement
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Minneapolis-St. Paul?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Minneapolis-St. Paul that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Spectaculars
- Mayo Clinic Square
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorMinneapolis-St. Paul
To report any damages or other issues with our advertising structures, contact (612) 605-5100.
Dan Ballard
Branch President
Matt Park
VP, Sales
Matthew Weiland
VP, Real Estate & Public Affairs
John Abeln
VP, Airport Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.