New Jersey is one of the wealthiest states in the nation, with an economy led by Fortune 500 companies in finance, information tech, and top pharmaceutical brands. Additionally, Newark Liberty International Airport (EWR) facilitates easy access to the region. With Clear Channel Outdoor’s (CCO) statewide network of billboards, brands can reach decision makers, residents, and tourist where they walk, fly, and drive throughout the nation’s most densely populated state.
New Jersey is one of only three states with no state DMA. Because it’s sandwiched between two major media markets, all counties fall within either the New York or Philadelphia DMA. The NY DMA is comprised of 29 counties, with 13 of those located in northern New Jersey, contributing nearly 5.5 million adults 18+ to the #1 media market. New Jersey’s diverse population includes 22% Hispanic, 13% African American, and 11% Asian. The state boasts a well-educated workforce with a high concentration of scientific professionals, and a population with a median age of 41, that on average, earns a HHI of nearly $132,000, owns 1.86 vehicles, and drives an average of nearly 135 miles per week.
Source: U.S. Census Estimates, 2024
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
Explore New Jersey via DMA:
• Northern New Jersey: Click here
• Southern New Jersey: Click here