Creative Beverage Billboards Harness The Power of OOH to Drive Consumer Action

Beverage billboard ads that maximize OOH’s creative potential, seize an opportunity to turn brand messages into memorable consumer experiences. When brands pull out the creative stops, that’s not just artistic—it’s strategic. Ads that stand out enhance OOH’s proven ability to influence purchase decisions and drive measurable outcomes, and they deliver the kind of impact marketers expect from their media investment.

Advertising with Clear Channel Outdoor (CCO) is the right choice for beverage brands to build awareness and reach consumers with campaign messages that resonate.

Engage Consumers with Unique Ad Design Creativity!

OOH provides one of the largest and most impactful creative canvases in advertising. That’s one of the many reasons iconic brands like Coke, Starbucks, MillerCoors, Pepsi and more add OOH to their marketing mix. From bulletins to posters to wallscapes to digital spectaculars, CCO’s myriad OOH display formats bring even the most challenging creative ideas to life. And when marketers need inspiration or help with over-the-top executions, CCO’s creative services teams are masters at merging art, innovation and strategy in ways that intensify a brand’s personality and set it apart from the competition.

Creativity can Increase Brand Awareness

To build awareness, consumers must encounter brand messages repeatedly over time. Because OOH lives where consumers live, CCO’s nationwide network of billboards surrounds them with consistent messaging where they walk, fly, ride, and drive, in some of the most sought-after locations in the country. And since 61% of adults view OOH ads favorably, when they see one with show-stopping creative, it’s more likely to be remembered and shared.

Digital Billboards! Real Time Updates. Next Level Creativity.  

The cutting-edge technology in digital billboards enables brands to reimagine how they tell their stories. Audiences can be more than spectators. They can be active participants through applications like Augmented Reality (AR) that blurs the lines between fantasy and physical presence, or 3D Anamorphic Video, which creates the illusion of three-dimensional objects appearing to leap off the screen. Flexibility is another digital superpower. For example, when situations are dynamic, digital displays can report rising temperatures and point consumers to life-saving cooling centers in real time, in addition to promoting mouthwatering drink options.

OOH Works! Here’s More Proof!

Eighty-five percent (85%) of viewers find OOH ads useful, and 68% of adults notice OOH on their way to make a purchase. Also, in a study conducted by CCO for a major soft drink brand, OOH generated a significant sales left and drove repeat purchases. Those results tell an undeniable story about the effectiveness of OOH and the role CCO’s proprietary RADAR data solutions play in helping beverage brands more effectively plan, amplify, and measure the impact of a campaign. Combining innovative solutions with bespoke creative can help drive consumers down the purchase funnel.

Leverage the Power of OOH Advertising with CCO 

Interested in amplifying your beverage brand with billboard advertising? From teas to seltzers and everything in between, beverages are a hot ticket item for consumers on the go. Through our network of roadside billboards and exclusive advertising opportunities in commuter hubs and commercial and private airports, we offer innovative advertising solutions in premier locations nationwide. CCO can keep your brand top of mind when and where consumers need to quench a mighty thirst.

Learn More: https://clearchanneloutdoor.com/beverages-billboard-advertising/

Drink in more OOH Creativity with ourGallery of Beverage Billboards

^{Sources: OAAA, Morning Consult, 2022; OAAA, The Harris Poll, 2022; OAAA, Morning Consult, 2023}