Bob McCuin is executive vice president and chief revenue office of Clear Channel Outdoor Americas, where he oversees the company’s revenue strategy and growth. With deep expertise in media sales, he has led national and local organizations to higher performance. He previously held leadership roles at Townsquare Media, iHeartMedia New York, WEEI Boston and CBS Sports Chicago. In his spare time, Bob coaches youth sports and enjoys outdoor activities, including marathon running.
Whether promoting a one-day doorbuster or a multi-week campaign, Out-of-Home (OOH) advertising is a door-buster for marketers to win this holiday season kick-off.
Early holiday travel planning remains a strong trend. Plan your holiday campaign using Out-of-Home (OOH) media, like billboards, now to reach a receptive audience looking for information, destinations and deals.