Hugh Powers
Vice President of Category Strategy & Partnership Development
Hugh Powers is vice president of category strategy and partnership development at Clear Channel Outdoor, where he leads growth within the beverage vertical. He began his career in New York at Grey Advertising and Foote, Cone & Belding, working with CPG leaders Procter & Gamble and Colgate-Palmolive. He then joined Anheuser-Busch’s Busch Media Group, where he spent more than 20 years in leadership roles. Since 2024, he has focused on elevating OOH’s role in omnichannel beverage marketing.
Explore posts by Hugh Powers
Beverage Marketers Must Turn these Three Keys to Ignite Sales Success this Season
Beverage brands have a compelling opportunity to leverage OOH as a resilient, year-round advertising platform. With the right approach, brands can rise above market volatility and ensure they stay top of mind for thirsty travelers nationwide.
3 min
Creative Beverage Billboards Harness The Power of OOH to Drive Consumer Action
Thirst hits consumers fast on the go. Creative Out-of-Home (OOH) ads for cold drinks can deliver the right message at the right time, achieving maximum impact.