OOH Spring Campaigns: Creative Strategies to Make Your Brand Blossom in 2026
Spring brings a renewed mindset for consumers, focused on fresh starts, special moments, and new purchases. Brands can capture this energy with billboard campaigns that inspire action during the season.
Why spring is prime time for OOH advertising
The advent of spring offers a fresh and powerful moment for brands to reengage with consumers as they shift from winter routines to a more active, optimistic mindset. Spring signals renewal, activity and well-being, making it an ideal time for brands to help consumers shake off the winter blues with travel ideas, the return of seasonally popular products, new experiences and more. As a trusted medium proven to ignite consumer action, OOH advertising offers brands a platform to deliver timely and relevant messages to a highly receptive audience.
Creative strategies to elevate your spring campaigns
Dynamic digital displays: Leverage digital billboards to showcase real-time updates, such as countdowns to events, promotions and Spring holidays like Mother’s Day, Memorial Day and even Earth Day. They all offer strategic hooks for seasonal campaigns and real-time storytelling. This flexibility ensures your message remains current, contextual and engaging.
Seasonal themes: Spring triggers movement, so seize the opportunity to promote spring break travel, weekend getaways or products and ideas that enhance springtime activities like gardening and backyard makeovers. To resonate even stronger with the spirit of the season, wrap these ideas in spring motifs of blooming flowers, kayaking or families walking hand-in-hand along a park trail. With this approach, you invite strong engagement and make a deeper connection by meeting consumers where they are—on the move and ready for new beginnings.
Interactive elements: Integrate QR codes or social media prompts to encourage audience interaction, driving online engagement and extending the campaign's reach.
Success stories: spring 2025 highlights
In Spring 2025, various brands saw significant engagement through tailored OOH campaigns:
- Retail promotions: Brands launched spring sales with vibrant visuals, leading to increased foot traffic.
- Event announcements: Organizations promoted spring festivals using countdowns and dynamic content, boosting attendance.
- Product launches: Companies introduced new products with seasonal themes, capturing consumer interest effectively.
Get started with your spring 2026 campaign!
Spring is a seasonal reset for consumers and brands alike. With Clear Channel Outdoor's innovative solutions and strategic insights, brands can lean into the energy and optimism of the season with timely and relevant campaigns that resonate with audiences.
Kenetta Bailey
Senior Vice President of Marketing
Kenetta Bailey is senior vice president of marketing for Clear Channel Outdoor Americas (CCOA), where she leads digital and social strategy, develops insights-driven sales initiatives and enhances brand storytelling. She played a key role in refreshing the company’s Mission, Vision, and Values. Kenetta joined CCOA in 2019 after senior marketing roles at Sony Music, NBC Universal’s Telemundo, AMC Networks, TV One/Comcast, GroupM and CBS Radio. A Northwestern MBA graduate, she began her career at Kraft Foods and PepsiCo, and later founded her own agency. Kenetta also serves on the national board of the Alliance for Women in Media.
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