The 2025 Holiday Travel Season is Underway! Let CCO Position Your Brand for High-Visibility

The 2025 holiday season is shaping up to be a period of robust travel, with high numbers of consumers hitting the road and taking to the skies. With more than half of Americans planning to travel more in 2025 than in 2024, this surge presents a prime opportunity for brands to connect with audiences through a strategic Clear Channel Outdoor (CCO) Out-of-Home (OOH) advertising campaign.

Engage Travelers with the Flexibility of Contextual Messaging

Travelers are on the lookout for timely and relevant information before and during their journeys. CCO's Dynamic Digital Billboards can adapt content based on factors like time of day, weather, and traffic conditions, ensuring messages resonate with the needs of travelers. Whether it's promoting nearby dining options during mealtimes or suggesting last-minute gift ideas, contextual advertising enhances engagement, keeping messages fresh and top-of-mind.

OOH Helps Brands Tap into the Current Cultural Moment

Brands can leverage OOH to meet consumers where they journey in the physical world and where behaviors and attitudes are trending. Whether it’s a family vacation or a solo exploration, expectations are higher than ever. Because OOH is a medium where 61 percent of travelers view billboard ads favorably, and 85 percent find OOH ads useful, brands offering curated experiences, bespoke accommodations, devices and gadgets that enhance travel, or specialty clothing can mount a campaign on a trusted media platform, like a billboard, that speaks to consumers’ desire for something extraordinary.  

Highlight Local Attractions and Offers

With many travelers visiting family or exploring new destinations, campaigns with a focus on localized content can amplify information of interest to visiting consumers. CCO's extensive network of printed and digital billboards allows brands to spotlight local events, guiding travelers to the kind of unique experiences they’re seeking, suggesting attractions and ideas not previously on their radar, and providing opportunities for them to support regional economies.

OOH and Mobile Work Better Together

Brands can integrate mobile strategies with their OOH campaign to enhance campaign effectiveness. CCO's proprietary RADAR suite of data-driven solutions leverages aggregated and/or anonymized mobile location data to retarget audiences exposed to an OOH campaign in a privacy conscious way. This powerful combination extends a campaign’s reach, ensuring consistent messaging across platforms, while driving measurable outcomes.

Plan Ahead for Maximum Impact

Given the anticipated travel volumes, early planning is essential. By initiating your OOH campaign strategy now, you can secure premium placements on someof the most sought afer billboards and other outdoor displays and tailor your messaging to align with travelers' needs and behaviors during one of the year’s busiest travel seasons.

Ready to activate your holiday campaign? 

Explore how Clear Channel Outdoor's innovative OOH solutions can amplify your brand's presence this holiday season. Visit our Holiday Billboard Advertising page to get started.

^{Source: AAA Newsroom, 2025; IPX1031.com; OAAA, Morning Consult, 2023; OAAA, The Harris Poll, 2022}