Where Brands Go Big: The Power of Wallscapes and Billboards in Los Angeles

In Los Angeles, scale matters. From the cinematic skyline to the city’s fast-moving freeways, visual storytelling has to be bold to break through. For marketers, that means embracing different types of out-of-home (OOH) advertising displays built for impact.

Think towering wallscapes on the Sunset Strip. Engaging digital billboards along the 405. Oversized visuals that make passersby stop, look, and remember. In L.A., these displays aren’t just ads, they’re branding power plays. If you’re looking to amplify visibility and build cultural presence in one of the world’s most influential cities, here’s how to make your mark.

Why L.A.?

Los Angeles is the #2 DMA in the U.S., reaching more than 14 million adults. This population is diverse, mobile and media-savvy. With an average household income nearing $100K, many Angelenos hold the spending power and lifestyle influence brands want to reach.

Ninety percent of residents drive or carpool each week, while 76% commute more than 20 minutes one way. That translates into millions of brand impressions every single day. OOH advertising in L.A. lives where people live, in their line of sight during the moments that matter most.

Sunset Strip: Home of iconic visibility

Stretching across four city blocks of this prime location, CCO offers advertisers a series of premium displays. Our “Sunset Millennium” billboard collection consist of 11 exclusive Wallscapes and massive Vertical Bulletins that stand out as much for their size as for their unique shape. Savvy marketers looking for long term visibility in this exclusive arena will stand shoulder-to-shoulder with elite brands like Cartier, Gucci, Universal Pictures, NBC, Amazon, Dior, AP Watches, and Walt Disney Studios.

These placements reach an affluent and trend-forward audience in West Hollywood, a hotspot where the average household income nears $100K. What type of billboard? Big, bold, and impossible to ignore. Weekly impressions for individual placements exceed 300,000, with premium real estate that captures the attention of locals, tourists, and tastemakers alike. Whether you’re launching a luxury product or building buzz for entertainment, this is the zone where brands transform into landmarks.

Wallscapes and vertical billboards: Built to captivate

Wallscapes deliver large-scale storytelling opportunities, providing a canvas for immersive creative, often spanning the full face of a building. In L.A., our displays are located in premium neighborhoods like WeHo, Mid-Wilshire, and Hollywood, amplifying brand association with upscale, urban culture. Some Wallscapes in our Sunset Millennium network generate more than 385,000 impressions each week. That’s scale with substance. And our Vertical Bulletins are just as striking. These backlit, high-impact displays extend sightlines on iconic streets, turning drive-by views into lasting impressions.

Digital billboards: Real-time creative, citywide reach

Blending technology, creativity, and data-driven precision, digital out-of-home (DOOH) takes brand messaging to a whole new level. With our DOOH network of 100+ locations—stretching from Downtown to Montebello, Westside to Inland Empire, and the San Fernando Valley to the San Gabriel Valley--brands can tap into full-market coverage that captures attention, adapts instantly, engages audiences in real time, and wows consumers with creative executions that can blur the lines between fantasy and reality.

Supporting billboard formats that extend your footprint

Los Angeles is a city of neighborhoods, and CCO’s billboards cover them all. From smaller-sized Poster Panels and Transit Shelters to Premiere Panels and Bus Benches, these street-level displays offer mass-market reach with the impact of an up-close and personal experience.

Poster panels alone make up over 3,600 displays, saturating the LA market. These OOH displays reach local communities with street-level visibility, helping to build full-funnel awareness.

Get started in L.A. with CCO

In Los Angeles, your brand isn’t just seen, it’s experienced. With unmatched scale, iconic placements, and the creative freedom to own the moment, our portfolios of Wallscapes, Digital and Vertical Bulletins, and other street-level displays, let you make a memorable statement that drives consumer action and measurable results. If you’re ready to go big, there’s no better stage than Los Angeles. Learn more about CCO’s proven L.A. media solutions. Get in touch with us today to start planning your next OOH campaign.

^{Source: U.S. Census Bureau, 2024; Oxford Economics, LA Metro Forecast, 2021; Scarborough Los Angeles Release 1, 2022; Geopath OOH Ratings, 2023; CCO RADAR Audiences, May 2023; Los Angeles Tourism & Convention Board, 2023}