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The Science Museum of Minnesota

The power of geo-targeted posters to advertise a time sensitive event.

Company: The Science Museum of Minnesota
Product: Science Museum
Format: Posters

“We have been advertising with Clear Channel Outdoor for years and are very happy with their service. They have continued to bridge the gap between hard-to-reach audiences and us. Clear Channel Outdoor has always been there to respond to our needs. Outdoor advertising has been a successful part of our marketing campaign. We look forward to continuing our partnership with them.” Karen Fostervold - Marketing & Advertising, Science Museum of Minnesota

The Challenge

CSI: The Experience is an interactive exhibit based on the hit television show. It was scheduled to play at the Science Museum of Minnesota from October 2008 to January 2009. The Science Museum was faced with the challenge of spreading awareness about this exciting, limited time only exhibit.

The Solution

The success of any Science Museum exhibit is often determined by patronage from its base of museum members, as well as the general public. In order to reach this base, the Science Museum needed to cover specific targeted zip codes from their museum membership database. Working closely with a Clear Channel Outdoor Account Executive, a metro wide #25 poster showing was geo-targeted to the museum membership zip codes.

The Results

The results were positive. 96,715 tickets to the exhibit were sold, which was significantly higher than originally projected. The #25 poster showing increased awareness, with many patrons mentioning to the staff that they had seen the billboards prior to seeing the exhibit.