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Del Grosso Floor Covering

Traffic in showroom increased 300% using posters.

Company: Del Grosso Floor Covering
Product: Countertops and Flooring Company
Format: Posters

"Lisa Tomlin and Clear Channel Outdoor did an excellent job! Lisa answered all my questions and followed through in everything from start to finish. I would recommend Clear Channel Outdoor to everyone." Tim Harris :: CFO Del Grosso Floor Covering Inc.

The Challenge

With over 25 years of experience, Del Grosso Floor Covering Inc. has perfected concepting and installing custom cabinets, countertops and flooring. Del Grosso wanted to promote the opening of their new showroom and ultimately increase sales. Clear Channel Outdoor had the best program to deliver the results Del Grosso needed.

The Solution

Their initial three month Out-of-Home campaign launched on February 6, 2012 and included six posters located throughout the market. Clear Channel Outdoor provided the number of impressions per poster, maps detailing their locations and Proof of Performance photos of Del Grosso's posters once they were installed.

The Results

"Traffic at our showroom has increased 300% since the billboards launched.” The campaign proved to be such a success that Del Grosso is planning to hire additional employees to assist with the increase in consumer demand. “traffic at our showroom increased by 300%