CCO and The Associated Press Celebrate New Year’s Eve

Digital Out-of-Home displays international New Year’s festivities in real-time

Company:	Clear Channel Outdoor The Associated Press
Product:	Media
Format:	Digital Billboards

38 markets
1000+ Digital Displays
2.2 Million+ Spots
69 Million+ Impressions

Objective

Demonstrate the power of Clear Channel Outdoor’s digital capabilities to transform a traditional medium into a creative and relevant way for brands to message and interact with consumers.

Activation

Clear Channel Outdoor and AP Images collaborated to display photographs of New Year’s Eve celebrations around the world emblazoned with #NYE4all to encourage social engagement during the event.

38 real-time images of 27 countries around the world entering into the new year were displayed in 38 markets in North America across 1,000+ digital displays between 6:00 AM EST December 31st – 4:00 AM EST January 1st. The photos rotated for the rest of January 1st until midnight.

Results

Clear Channel Outdoor not only introduced a way to leverage the AP Images photo library, but also showed just another creative way to utilize Digital Out of Home’s real-time capabilities. With 69+ million impressions across 38 markets, the campaign also emphasized Clear Channel Outdoor’s impressive reach and inventory.